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Wunderman launches new promo division
Jul 29, 2011
Chantelle Pang

Wunderman launches new promo division

SYDNEY - Wunderman has opened a specialist promotions division to expend the growing opportunities in the promotional digital space.

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Rovio and Madhouse partner to drive mobile marketing in China
Jul 29, 2011
Chantelle Pang

Rovio and Madhouse partner to drive mobile marketing in China

SHANGHAI – Rovio, creator of the mobile game Angry Birds, has announced a partnership with the mobile advertising network, Madhouse, in China.

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CASE STUDY: Malaysian mothers flaunt their ‘bump’
Jul 29, 2011
Chantelle Pang

CASE STUDY: Malaysian mothers flaunt their ‘bump’

KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.

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Digital moves this week from Google, Groupon, The Economist and more
Jul 28, 2011
Chantelle Pang

Digital moves this week from Google, Groupon, The Economist and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

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The Economist launches “World in Figures” application on iPhone and iPod
Jul 28, 2011
Chantelle Pang

The Economist launches “World in Figures” application on iPhone and iPod

HONG KONG – The Economist has launched its “World in Figures” application on iPhone and iPod, based on The Economist’s print publication of the same name.

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Subaru Australia introduces new website
Jul 25, 2011
Chantelle Pang

Subaru Australia introduces new website

SYDNEY - After several months of upgrading work, Subaru Australia, together with Isobar, has launched a new website and digital platform.

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PropertyGuru buys Thai website DDProperty.com
Jul 24, 2011
Chantelle Pang

PropertyGuru buys Thai website DDProperty.com

BANGKOK - Online property portal group PropertyGuru has added to its portfolio of websites with the purchase, of Thailand-based DDProperty.com.

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‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese
Jul 21, 2011
Chantelle Pang

‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese

SINGAPORE – Unilever’s LUX brand has made its first foray into the world of social gaming through a tie-in with Farmville Chinese creating a limited-edition event called, ‘LUX Fantastical Manor.’

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Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands
Jul 21, 2011
Chantelle Pang

Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands

HONG KONG – Yesterday Cathay Pacific, HSBC and Ocean Park were voted Hong Kong’s most emotionally appealing brands at the 9th Yahoo Emotive Brand Awards.

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BreadTalk appoints Webpuppies as exclusive digital agency
Jul 20, 2011
Chantelle Pang

BreadTalk appoints Webpuppies as exclusive digital agency

SINGAPORE - BreadTalk Singapore has appointed Webpuppies as its exclusive digital marketing and management partner.

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