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MetLife drive places
Jun 1, 2006

MetLife drive places

US Life Insurance giant MetLife has launched a four-week burst featuring its brand mascot for the last 20 years, Snoopy.

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Pepsi calls for TV scripts
Jun 1, 2006

Pepsi calls for TV scripts

PepsiCo has turned the development of a TVC for its flagship Pepsi brand into a reality TV-style contest, Pepsi Creative Challenge.

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Milo, McDonald's hit the spot with Philippines' viewers
Jun 1, 2006

Milo, McDonald's hit the spot with Philippines' viewers

There are three Biogesic headache pain reliever TVCs - set in a library, a traffic jam and a construction site, of which the first is the most memorable.

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Face matters more than actor's ability in Asia
Jun 1, 2006

Face matters more than actor's ability in Asia

It's no secret: the Thais know their TVCs. In recent years, Thai creative spots have dominated Asia's global metal haul. And not just on the strength of their ideas or art direction.

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Change of tactics paying off in China
Jun 1, 2006

Change of tactics paying off in China

Brands which can deal with the mainland's hair-raising pace will emerge winners.

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Sony playing catch-up as Samsung soars
Jun 1, 2006

Sony playing catch-up as Samsung soars

Once upon a time - in 1979, to be exact, when it revolutionised the world with the first Walkman - Sony was very cool. For much of the next decade, it churned out irresistible products around the iconic 'It's a Sony' tagline.

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What drives m en to shop?
Jun 1, 2006

What drives m en to shop?

Jo Bowman discovers that the macho man stereotype Gillette and Marlboro made famous doesn't always work for all brands, or connect in Asia, where the face care market is soaring

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McDonald's in hot spot with politics and a play on words
May 18, 2006

McDonald's in hot spot with politics and a play on words

Superstar Rainie Yang took McDonald's to the top with a spicy spot for a chicken burger.

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Asia's road to cannes lions
May 18, 2006

Asia's road to cannes lions

With Cannes just around the corner, Media asks a few of the region's leading creative lights to predict what work is in with a chance to win

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Aquino takes San Miguel to top spot on Philippines TV
May 3, 2006

Aquino takes San Miguel to top spot on Philippines TV

FMCG brands dominated the airwaves, with an edgy TVC by San Miguel taking top spot, Amy White writes

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Getting targets in tune
May 3, 2006

Getting targets in tune

From Pepsi's Oye Bubbly to Moto-mash, music is providing a powerful way to engage the passions of consumers, aided by the explosive growth of mobile digital devices, writes Sangeeta Mulchand

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Thailand shines again
May 3, 2006

Thailand shines again

Thailand's TV output shows a "frightening gap" with the rest of Asia, while China takes home its first gold with JWT's Nike work. While print work was lauded as being "truly brilliant", radio and interactive fail to impress the jury, reports Atifa Hargrave Silk from the judging in Bali

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Smooth leads the way
May 3, 2006

Smooth leads the way

Judges not only crowned JEH's Smooth E entry best of best, but strongly tipped the four-espisode TV campaign to take home gold at Cannes. Arun Sudhaman reviews Asia's chances at the international shows at Create '06 and why developing an export mentality is vital for the region.

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'Stadium Astro' woos sports fans with ringside offer
Apr 20, 2006

'Stadium Astro' woos sports fans with ringside offer

KFC held onto top spot, but viewers in Malaysia were wooed by a sporting offer from Astro.

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Korean take-away
Apr 20, 2006

Korean take-away

Whether it's farming or finance, staunchly- patriotic Koreans are often opposed to opening their market. Now the advertising sector is feeling this backlash.

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Pockets of excellence
Apr 20, 2006

Pockets of excellence

At long last, a handful of production groups with the tools and the talent is pushing Asia on the global map.

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Exotic flavour makes McDonald's shrimp spot a winner
Apr 6, 2006

Exotic flavour makes McDonald's shrimp spot a winner

The fastfood giant took TV viewers around the world to highlight the quality of its shrimp.

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Japan's talented young stars
Apr 6, 2006

Japan's talented young stars

The world's second-largest advertising market has finally consigned its lost decade to history. And not a moment too soon for the industry's young guns who are as passionate about advertising as they are disdainful of sticking a celeb in a campaign

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McDonald's races past marathon sponsor to top of chart
Mar 23, 2006

McDonald's races past marathon sponsor to top of chart

Fast food beat a marathon in the jostle for Hong Kong TV's most memorable spot last month.

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Cathay tackles a rubgy obsession
Mar 23, 2006

Cathay tackles a rubgy obsession

As title sponsor of Hong Kong's annual rugby Sevens, Cathay Pacific wanted an ad that fans would talk about. James Murphy went along for the ride

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