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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Jul 3, 2019
Oliver McAteer

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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The real lives of the mainland's 625 million gamers
Jun 26, 2019
Staff Reporters

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
Jun 25, 2019
Staff Reporters

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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Localised communications crucial in Australia
Jun 24, 2019
Jessica Goodfellow

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

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OMD led 2018 HK media billings: COMvergence report
Jun 19, 2019
Staff Reporters

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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Magna upgrades global ad forecast, citing strong growth in China and US
Jun 17, 2019
Jessica Goodfellow

Magna upgrades global ad forecast, citing strong growth in China and US

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.

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YouTube tops Netflix as Asia's top streaming entertainment service
Jun 11, 2019
Jessica Goodfellow

YouTube tops Netflix as Asia's top streaming entertainment service

YouTube, Spotify and Twitch are among the brands that have gained most ground across Asia-Pacific this year.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Jun 10, 2019
Staff Reporters

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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Spotify's 5 global Millennial and Gen Z trends
Jun 6, 2019
Lindsay Stein

Spotify's 5 global Millennial and Gen Z trends

The digital music service has released its first annual Culture Next Trends Report.

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APAC adland inequality persists in race, age and gender: Exclusive research
Jun 4, 2019
Olivia Parker

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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New Business League: April 2019 report
Jun 3, 2019
Staff Reporters

New Business League: April 2019 report

DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Mobile users are cheaper in SEA, but harder to convert
May 28, 2019
Staff Reporters

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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The eye-watering new tab for ad fraud: US$42 billion
May 22, 2019
Staff Reporters

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

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Retail engine drives Alibaba to 51% revenue rise
May 16, 2019
Staff Reporters

Retail engine drives Alibaba to 51% revenue rise

The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.

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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
May 6, 2019
Yiling Pan

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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Marketing for Ramadan? Put your money in mobile, research says
May 3, 2019
Staff Reporters

Marketing for Ramadan? Put your money in mobile, research says

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

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Losses from ad fraud are falling: ANA
May 2, 2019
Lindsay Stein

Losses from ad fraud are falling: ANA

The 2019 global economic loss from fraud is expected to be 11% better than 2017, but still total US$5.8 billion, according to a new report.

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Online video revenue in APAC set to double over 5 years
Apr 25, 2019
Staff Reporters

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.

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Marketers still slow to improve CX
Apr 17, 2019
Staff Reporters

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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Arthur Sadoun: Epsilon will not be another Sapient nightmare
Apr 16, 2019
Omar Oakes

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

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