TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
"Gone are the days when the idea is to get all the data one can get their hands on."
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds
Saatchi & Saatchi, MediaCom, OMD, Dentsu X and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.
The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.
China accounts for 47% of global cinema adspend.
TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.
DDB, Ogilvy, Leo Burnett, Wavemaker, OMD and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Does brand recall get worse the more we see online ads?
Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.
15% of all influencer ad dollars are spent on fake followers, study finds.
The ANA has identified numerous challenges internal shop leaders are facing today.
APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.