Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.
TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
YouTube, Spotify and Twitch are among the brands that have gained most ground across Asia-Pacific this year.
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
The digital music service has released its first annual Culture Next Trends Report.
Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.
DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.
Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.
With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.
The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
The 2019 global economic loss from fraud is expected to be 11% better than 2017, but still total US$5.8 billion, according to a new report.
A Media Partners Asia report predicts US$52 billion in revenue in 2024.
TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.
'We have learned a lot,' Publicis Groupe chief executive insists.