SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.
KUALA LUMPUR – comScore, Inc’s latest report on Internet usage in Malaysia includes insights into the top online destinations, content categories and video viewing behaviour.
SOUTHEAST ASIA – Malaysia is the market with the most favourable pay-TV regulation in Southeast Asia, but the sub-region as a whole is lagging behind, according to a report released today.
SINGAPORE – The Philippines has been dubbed the social networking capital of the world, with three Southeast Asian nations among the top 10 social networkers.
JAKARTA - Media spend in Indonesia for 2010 rose 23 per cent year-on-year to almost Rp60 trillion (US$6.6 billion), according to the Nielsen Company - representing the highest increase since 2006.
GLOBAL – IPG’s Magnaglobal has upgraded its forecast for media suppliers around the world to grow 2011 ad revenues by +5.4 per cent to total US$412 billion on a constant currency basis, above previously published expectations of +4.2 per cent.