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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
Nov 7, 2019
Staff Reporters

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Male beauty products see eye-popping growth in China
Oct 29, 2019
Staff Reporters

Male beauty products see eye-popping growth in China

TOP OF THE CHARTS: Purchases of male lipstick and eyebrow pencils rose 278% and 214% in a year, respectively, according to a report from Air Paris.

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New Business League: September 2019 report
Oct 29, 2019
Staff Reporters

New Business League: September 2019 report

Dentsu, OMD, Leo Burnett, MediaCom, BBDO and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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Over-50s spend most of the money, and they hate your marketing
Oct 27, 2019
Staff Reporters

Over-50s spend most of the money, and they hate your marketing

Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.

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WARC predicts 6% adspend growth next year
Oct 24, 2019
Staff Reporters

WARC predicts 6% adspend growth next year

TOP OF THE CHARTS: 2020 adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion, according to the latest figures from Warc.

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How adspend varies by medium across APAC markets: Warc
Oct 20, 2019
Staff Reporters

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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New Business League: August 2019 report
Oct 6, 2019
Staff Reporters

New Business League: August 2019 report

Ogilvy, DDB, Wunderman Thompson, Charm Group, Havas Media and Carat are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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Smart speakers: A viable advertising medium in China
Sep 18, 2019
Staff Reporters

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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APAC CMOs hunt for new help
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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New Business League: July 2019 report
Sep 1, 2019
Staff Reporters

New Business League: July 2019 report

Saatchi & Saatchi, MediaCom, OMD, Dentsu X and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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China, APAC to lead global social-media adspend
Aug 26, 2019
Staff Reporters

China, APAC to lead global social-media adspend

TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.

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APAC leading globally for in-app ad growth
Aug 20, 2019
Staff Reporters

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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New Business League: June 2019 report
Jul 30, 2019
Staff Reporters

New Business League: June 2019 report

DDB, Ogilvy, Leo Burnett, Wavemaker, OMD and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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The real lives of the mainland's 625 million gamers
Jun 25, 2019
Staff Reporters

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
Jun 24, 2019
Staff Reporters

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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OMD led 2018 HK media billings: COMvergence report
Jun 18, 2019
Staff Reporters

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Jun 9, 2019
Staff Reporters

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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New Business League: April 2019 report
Jun 2, 2019
Staff Reporters

New Business League: April 2019 report

DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Mobile users are cheaper in SEA, but harder to convert
May 27, 2019
Staff Reporters

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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The eye-watering new tab for ad fraud: US$42 billion
May 21, 2019
Staff Reporters

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

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