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The real lives of the mainland's 625 million gamers
Jun 26, 2019
Staff Reporters

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
Jun 25, 2019
Staff Reporters

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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OMD led 2018 HK media billings: COMvergence report
Jun 19, 2019
Staff Reporters

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Jun 10, 2019
Staff Reporters

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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New Business League: April 2019 report
Jun 3, 2019
Staff Reporters

New Business League: April 2019 report

DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Mobile users are cheaper in SEA, but harder to convert
May 28, 2019
Staff Reporters

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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The eye-watering new tab for ad fraud: US$42 billion
May 22, 2019
Staff Reporters

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

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Retail engine drives Alibaba to 51% revenue rise
May 16, 2019
Staff Reporters

Retail engine drives Alibaba to 51% revenue rise

The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.

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Marketing for Ramadan? Put your money in mobile, research says
May 3, 2019
Staff Reporters

Marketing for Ramadan? Put your money in mobile, research says

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

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Online video revenue in APAC set to double over 5 years
Apr 25, 2019
Staff Reporters

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.

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Marketers still slow to improve CX
Apr 17, 2019
Staff Reporters

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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New Business League: February 2019 report
Apr 2, 2019
Staff Reporters

New Business League: February 2019 report

Ogilvy, Leo Burnett, OMD and MediaCom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Zenith global adspend prediction jumps from 4.0% to 4.7%
Mar 25, 2019
Staff Reporters

Zenith global adspend prediction jumps from 4.0% to 4.7%

Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.

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Agency Report Card 2018: APAC holding company rankings
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: APAC holding company rankings

See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.

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Marketing now the foundation of CX: Salesforce
Mar 19, 2019
Staff Reporters

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

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New Business League: January 2019 report
Mar 4, 2019
Staff Reporters

New Business League: January 2019 report

BBDO and Mindshare are quick out of the gate as a new year of creative and media rankings begins. See who else made R3's first 2019 list.

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India crushes it in the Warc Effective 100
Mar 4, 2019
Staff Reporters

India crushes it in the Warc Effective 100

Work from India takes the top three spots in Warc's list of the most awarded campaigns and companies for effectiveness.

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APAC sees 'massive' growth in mobile ad requests
Mar 1, 2019
Staff Reporters

APAC sees 'massive' growth in mobile ad requests

TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.

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Top agencies unscathed in China Recma ranking
Feb 11, 2019
Staff Reporters

Top agencies unscathed in China Recma ranking

But the report on projected portfolio growth has competitors gaining ground.

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The state of APAC digital in 2019, even in North Korea
Feb 1, 2019
Staff Reporters

The state of APAC digital in 2019, even in North Korea

TOP OF THE CHARTS: We picked out the APAC data points from We Are Social and Hootsuite's annual digital report.

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