Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.
Mindshare vaults up the media table, Isobar displaces McCann in creative.
TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.
Isobar, JWT, Zenith, Mindshare, MEC and Havas make gains.
Publicis, TBWA and Havas Media make gains.
BBDO Asia creative chief takes on the role of jury president for the Outdoor and Radio category.
China’s internet players are shifting the centre of gravity in the global digital economy.
Porsche is the official automotive partner of the BNP Paribas WTA Finals Singapore, presented by SC Global, for the second year in a row.
Ogilvy and OMD remain top, but new creative and media agencies join the ranks of top 10.
A tale of mother's love from Nestle Philippines tops this month's list, which also includes Sony, Axe, Tung-I Noodle and Etude.
Ogilvy and OMD secure the top spots again, but both the creative and media leagues include new entrants in the top 10.
Nielsen's Global Video-on-Demand Survey polled more than 30,000 online respondents in 61 countries to gauge sentiment about VOD viewing and advertising methods. The selected charts and captions below deliver some highlights for APAC as a whole, China, Hong Kong and Taiwan
TBWA and Vizeum jump up into the top five of the rankings, while Ogilvy and OMD maintain their places at the top.
Research snapshots from iResearch, OMD, KPMG and AdMaster provide detail about the online lives of Chinese consumers. Please see the related link at the bottom of the page for additional detail.
Infographics drawn from a variety of sources give an overview of China’s digital landscape, including receptivity toward mobile and video ads, triggers for online purchases, details on video consumption and more.
SINGAPORE - In a bid to cut “duplicate costs”, Dentu Aegis Network (DAN) has consolidated its operations in Asia Pacific, with four Southeast Asian leads exiting the business.
With 2016 upon us, content marketing remains a dominant theme, however overused the word ‘content’ may be. This is for good reason: properties that draw people in, rather than push messages out, are likely to be far more effective at winning them over and ultimately leading them to spend. Research from HubSpot, a marketing and sales software provider specialising in the field of inbound marketing, examines the state of play of content, why it’s used and broader client demands in Asia as part of a global survey that canvassed nearly 4,000 marketer respondents online.
Leo Burnett and JWT switch positions in creative, while PHD takes the top media spot and Mindshare rises five places.