Dentsu and BBDO swap places on the creative list, while ZenithOptimedia returns to the media top-10 and Universal McCann jumps six spots.
No movement among top three players as Y&R and Mindshare climb to fourth position.
Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.
Dentsu SenseAsia examined product attributes, purchase frequency and the elements that shape perception among consumers in six ASEAN countries when it comes to haircare and personal-care products. Please see the related-article link at the bottom of the page for details.
Fragrance turns out to be the most important factor overall when it comes to choosing hair and personal care products, a new study from Dentsu SenseAsia finds.
Publicis leaps four spots to eigth place and Vizeum makes it into Media top-10 list
Opera Mediaworks has issued a report on the state of mobile advertising, focusing on what it calls the 'P4' countries: Vietnam, Indonesia, Philippines and India. These nations represent 43 per cent of the population of Asia, but account for less than 30 per cent of regional internet users, according to the mobile ad-platform operator. However, more than 76 per cent of these users access the internet using mobile devices. In Indonesia, the company estimates that 93 per cent of internet users can access the web via a mobile device.
PricewaterhouseCoopers’ (PwC) Entertainment and Media Outlook 2015-2019 is heartening for those specialising in areas such as mobile, but also has good news for more traditional media sectors such as TV.
JWT edges up a spot, supplanting DDB while Vizeum leaps from 11th to ninth in media
Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).
Ogilvy tips McCann off the top of the creative agency rankings as Carat stands its ground in media.
Debuting tomorrow, a completely redesigned website dedicated to our latest, exclusive Asia's Top 1000 Brands report—the region's most comprehensive consumer survey of brand perception across the region and in 13 individual markets, produced in partnership with Nielsen.
ASIA-PACIFIC - JWT and OMD shoot up the tables while McCann Worldgroup and Carat remain solid at the top.
ASIA-PACIFIC - McCann stands strong atop creative rankings as Carat leaps to push PHD off its perch.
ASIA-PACIFIC - Carat's latest adspend forecast calls for 5.2 per cent growth in APAC in 2015, down slightly from an earlier 5.9 per cent forecast. However, the media agency forecasts that Asia will lead the world in digital spend growth this year, at 20.1 per cent.
ASIA-PACIFIC - Just 10 per cent of new products retain a retailer listing beyond their first year in Southeast Asia. But is there an upside for marketers taking the significant risk of bringing a new product to market in the region?
ASIA-PACIFIC - McCann and PHD take the lead at the start of a new cycle with wins of Rio and SC Johnson.
ASIA-PACIFIC - Ogilvy and Carat secure the top spots, while Mindshare edges up to finish the year second in media.
This selection of slides from We Are Social's annual "Digital, Social & Mobile" report for 2015 provides details on internet connectivity, mobile use and social-media popularity. We've especially chosen slides that break down specific factors on a country-by-country basis. Please see the related-article link at the bottom of the page for an article discussing key takeaways from the report, as well as a link to the full 376-page slide deck.
Cohn & Wolfe’s ‘Authentic brands’ study for 2014 yields some surprising findings, not least that KFC and HSBC are perceived as the most ‘authentic’ brands in China and Hong Kong, respectively.