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New Business League: October 2015 update
Dec 23, 2015
Staff Reporters

New Business League: October 2015 update

Dentsu and BBDO swap places on the creative list, while ZenithOptimedia returns to the media top-10 and Universal McCann jumps six spots.

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New Business League: September 2015 update
Nov 25, 2015
Staff Reporters

New Business League: September 2015 update

No movement among top three players as Y&R and Mindshare climb to fourth position.

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Japan's unique online demographics and habits: ComScore
Oct 29, 2015
Staff Reporters

Japan's unique online demographics and habits: ComScore

Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.

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Scent, function or price? What SEA values most in personal care products
Oct 14, 2015
Staff Reporters

Scent, function or price? What SEA values most in personal care products

Dentsu SenseAsia examined product attributes, purchase frequency and the elements that shape perception among consumers in six ASEAN countries when it comes to haircare and personal-care products. Please see the related-article link at the bottom of the page for details.

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Hair and personal care: Quality comes before cost in SEA
Oct 14, 2015
Staff Reporters

Hair and personal care: Quality comes before cost in SEA

Fragrance turns out to be the most important factor overall when it comes to choosing hair and personal care products, a new study from Dentsu SenseAsia finds.

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New Business League: July 2015 update
Sep 21, 2015
Staff Reporters

New Business League: July 2015 update

Publicis leaps four spots to eigth place and Vizeum makes it into Media top-10 list

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Four countries where 76% of users access the internet via mobile
Aug 20, 2015
Staff Reporters

Four countries where 76% of users access the internet via mobile

Opera Mediaworks has issued a report on the state of mobile advertising, focusing on what it calls the 'P4' countries: Vietnam, Indonesia, Philippines and India. These nations represent 43 per cent of the population of Asia, but account for less than 30 per cent of regional internet users, according to the mobile ad-platform operator. However, more than 76 per cent of these users access the internet using mobile devices. In Indonesia, the company estimates that 93 per cent of internet users can access the web via a mobile device.

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Media growth: Don’t count traditional out
Aug 7, 2015
Staff Reporters

Media growth: Don’t count traditional out

PricewaterhouseCoopers’ (PwC) Entertainment and Media Outlook 2015-2019 is heartening for those specialising in areas such as mobile, but also has good news for more traditional media sectors such as TV.

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New Business League: May 2015 update
Jul 27, 2015
Staff Reporters

New Business League: May 2015 update

JWT edges up a spot, supplanting DDB while Vizeum leaps from 11th to ninth in media

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ASEAN car buyers seeking prestige and value
Jul 20, 2015
Staff Reporters

ASEAN car buyers seeking prestige and value

Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).

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New Business League: April 2015 update
Jun 3, 2015
Staff Reporters

New Business League: April 2015 update

Ogilvy tips McCann off the top of the creative agency rankings as Carat stands its ground in media.

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Coming tomorrow: Asia's Top 1000 Brands 2015
Jun 1, 2015
Staff Reporters

Coming tomorrow: Asia's Top 1000 Brands 2015

Debuting tomorrow, a completely redesigned website dedicated to our latest, exclusive Asia's Top 1000 Brands report—the region's most comprehensive consumer survey of brand perception across the region and in 13 individual markets, produced in partnership with Nielsen.

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New Business League: March 2015 update
May 8, 2015
Staff Reporters

New Business League: March 2015 update

ASIA-PACIFIC - JWT and OMD shoot up the tables while McCann Worldgroup and Carat remain solid at the top.

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New Business League: February 2015 rankings
Apr 13, 2015
Staff Reporters

New Business League: February 2015 rankings

ASIA-PACIFIC - McCann stands strong atop creative rankings as Carat leaps to push PHD off its perch.

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Overall Asia adspend to cool slightly, but not red-hot digital, mobile
Mar 24, 2015
Staff Reporters

Overall Asia adspend to cool slightly, but not red-hot digital, mobile

ASIA-PACIFIC - Carat's latest adspend forecast calls for 5.2 per cent growth in APAC in 2015, down slightly from an earlier 5.9 per cent forecast. However, the media agency forecasts that Asia will lead the world in digital spend growth this year, at 20.1 per cent.

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One in 100 new products 'make it' in Southeast Asia: Nielsen
Mar 17, 2015
Staff Reporters

One in 100 new products 'make it' in Southeast Asia: Nielsen

ASIA-PACIFIC - Just 10 per cent of new products retain a retailer listing beyond their first year in Southeast Asia. But is there an upside for marketers taking the significant risk of bringing a new product to market in the region?

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New Business League: January 2015 update
Mar 9, 2015
Staff Reporters

New Business League: January 2015 update

ASIA-PACIFIC - McCann and PHD take the lead at the start of a new cycle with wins of Rio and SC Johnson.

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New Business League: 2014 year-end rankings and top 10 wins
Feb 9, 2015
Staff Reporters

New Business League: 2014 year-end rankings and top 10 wins

ASIA-PACIFIC - Ogilvy and Carat secure the top spots, while Mindshare edges up to finish the year second in media.

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We Are Social breaks down APAC adoption of mobile, social
Jan 21, 2015
Staff Reporters

We Are Social breaks down APAC adoption of mobile, social

This selection of slides from We Are Social's annual "Digital, Social & Mobile" report for 2015 provides details on internet connectivity, mobile use and social-media popularity. We've especially chosen slides that break down specific factors on a country-by-country basis. Please see the related-article link at the bottom of the page for an article discussing key takeaways from the report, as well as a link to the full 376-page slide deck.

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Authenticity: The habits of trusted brands
Jan 15, 2015
Staff Reporters

Authenticity: The habits of trusted brands

Cohn & Wolfe’s ‘Authentic brands’ study for 2014 yields some surprising findings, not least that KFC and HSBC are perceived as the most ‘authentic’ brands in China and Hong Kong, respectively.

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