ASIA-PACIFIC - Ogilvy and Carat come out on top, while Y&R and Zenith claim the biggest account wins.
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.
Yahoo and Mindshare released a joint report on Singapore’s mobile shopping habits, with the conclusion that there’s a lot more marketers could be doing to take advantage of ubiquitous smart devices. The research focused on user behavior across devices and highlights cross-device usage as well as time spent, top activities, types of content and emerging trends.
The report finds that marketers spend about 36 per cent of their media budget on digital channels globally. But in Singapore the digital spend is only 12 per cent. Considering the phone, tablet and phablet saturation in the city, that discrepancy seems like a particularly large gap that could mean opportunity for brands that step up and do more in the digital space. And while there is a range of activities, from gaming to movie watching, there’s also a lot of shopping.
Close to 90 per cent of Singaporeans use their mobiles for pre-purchase decision-making. And that’s the sweet spot for reaching them: not when they are buying but when they are making up their mind. This report shows what they are up to all day on mobiles and gives some advice for how to utilise that small screen interaction for a branding or selling benefit.
DDB overtakes Y&R in creative; Starcom jumps in media with wins from Samsung and Airbnb.
Infographics from CMO Council show the growing gaps in digital marketing maturity across regions in the Asia-Pacific as well as the drivers behind these trends. Please see the related-article link at the bottom of the page for more on this research.
Global internet users have now passed the three billion mark, and it is really important for marketers to follow what the audience is doing, said Simon Kemp, regional managing partner for We Are Social. "It still strikes me that the balance of investment is not matching what people are doing. In this part of the world especially digital isn't considered worthy of investment."
Y&R’s latest installment of its ongoing ‘Generation Asia’ study assesses attitudes on everything from cars to gay marriage. The full piece of research covers two demographics, which Y&R terms ‘Potential’ (those aged 18-35) and ‘Power’ (those aged 36-60).
Using an online survey of Chinese shoppers in first-, second- and third-tier cities, AdMaster, a Chinese data solution provider, has assembled some key predictions for the massive shopping event in China. In 2013, the online-only sales day broke all records for e-commerce, becoming the single largest money-making web day in history, with reported sales figures exceeding US$5.7 billion. Anticipation for this year is building and the results here hold some telling insights for companies looking to capitalize on the 2014 event. Since the survey reveals most shoppers start planning purchases about a week in advance, now would be the time to review these slides and make sure your selling plans align with the buying forecast.
ASIA-PACIFIC - Ogilvy and Carat hold on to top spots as Leo Burnett, Y&R and ZenithOptimedia move up the ranks.
ASIA-PACIFIC - Publicis has acquired Nurun, a global digital agency from Canada with 100 staff in the region, from Quebecor Media for US$115 million, while BlueFocus makes its presence felt more strongly in China by buying Kajie and Bay Line.
Campaign Asia-Pacific is proud to present its inaugural Most Admired Companies Report, based on an exclusive survey of professionals across the industry.
ASIA-PACIFIC - Ogilvy and Carat remain at the top as SapientNitro and Vizeum make their presence felt more strongly
Presented as part of the Asia's Top 1000 Brands China Country Report, here is the 2013 ad spending for the Top 50 brands in China, provided by Nielsen.
These data, courtesy of TubeMogul, detail trends in inventory, CPM and cost per minute for video advertising (both desktop and mobile) in six Southeast Asia nations: Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam. The data come from digital video campaigns run on the TubeMogul Platform in Q4 of 2013 and Q1 and Q2 of 2014, spanning millions of mobile and pre-roll video ad views. Please see the related-article link at the bottom of the page for additional insight from the company.
Presented as part of the Asia's Top 1000 Brands Malaysia Country Report, here is the 2013 ad spending for the Top 50 brands in Malaysia, provided by Nielsen.
Second-quarter 2014 revenue for China's online video industry reached RMB 5.43 billion (US$879 million), with advertising providing the largest impetus for the surge, according to the latest numbers from iResearch. Total revenue grew 38.9 per cent compared with the previous quarter and 73.6 year-over-year. Online video advertising revenue reached about $628 million in the quarter, representing 45.9 per cent quarterly growth and an increase of 64.5 per cent YOY. Mobile video advertising revenue amounted to $134 million, up 53.2 per cent for the quarter and representing 21.3 per cent of the total online video advertising revenue.
DDB and Saatchis move up in creative rankings as OMG swaps places with ZenithOptimedia in media.
Presented as part of the Asia's Top 1000 Brands Indonesia Country Report, here is the 2013 ad spending for the Top 50 brands in Indonesia, provided by Nielsen.
Microsoft regional gains see McCann and Carat stay top in creative and media rankings, respectively.
Presented as part of the Asia's Top 1000 Brands Hong Kong Country Report, here is the 2013 ad spending for the Top 50 brands in Hong Kong, provided by Nielsen.