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'Fast-track Asia' to lead world adspend growth: ZenithOptimedia
Dec 10, 2013
Staff Reporters

'Fast-track Asia' to lead world adspend growth: ZenithOptimedia

'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.

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New Business League: October update
Dec 3, 2013
Staff Reporters

New Business League: October update

ASIA-PACIFIC - TBWA vaults two spots on the creative-agency ranking, while OMD, Havas and UM move up the media table.

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Lend your insight to the Marketers' Outlook Survey: You might win a 32GB iPad Air
Nov 27, 2013
Staff Reporters

Lend your insight to the Marketers' Outlook Survey: You might win a 32GB iPad Air

HONG KONG - Campaign Asia-Pacific’s annual Marketers Outlook Survey gets underway today. The research, conducted in cooperation with Ipsos, aims to quantify Asia-Pacific’s trends, spends and strategies for marketing in 2014.

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DATA POINTS: Top concerns for APAC parents
Nov 4, 2013
Staff Reporters

DATA POINTS: Top concerns for APAC parents

Parents in Asia-Pacific worry most about the health, values and education of their children, according to a recent study by Ipsos in China, South Korea, Hong Kong, Malaysia and Singapore. Diving into the results from individual countries reveals some interesting differences in attitude, as does looking at the varied reactions of mothers versus fathers. Please see the related-article link at the bottom of the page for more.

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Global programmatic buying to triple to US$33 billion by 2017: Magna Global
Oct 16, 2013
Staff Reporters

Global programmatic buying to triple to US$33 billion by 2017: Magna Global

GLOBAL – Programmatic buying reached US$12 billion globally in 2013 and will nearly triple to US$33 billion in the next four years, although China and Japan will trail many other developed nations in adoption, according to Magna Global.

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NEW BUSINESS LEAGUE: August update
Oct 15, 2013
Staff Reporters

NEW BUSINESS LEAGUE: August update

ASIA-PACIFIC - JWT and TBWA jump up the creative rankings, while OMD and Carat switch places in media.

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DATA POINTS: Multi-screen trends in Australia
Oct 15, 2013
Staff Reporters

DATA POINTS: Multi-screen trends in Australia

The latest Australian Multi-Screen Report, released by Oztam, Regional TAM and Nielsen and covering the second quarter of calendar 2013, shows Australians increasing their adoption of tablets and mobile phones as video-viewing devices. In addition, it shows increasing use of the TV screen for delayed viewing, over-the-top services and games. However, live-broadcast television retains a stronger hold on consumers' time than elsewhere in Asia-Pacific.

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DATA POINTS: Trust in online advertising in SEA
Sep 17, 2013
Staff Reporters

DATA POINTS: Trust in online advertising in SEA

Nielsen's Global Survey of Trust in Advertising reveals growth in trust for online forms of advertising among consumers in Southeast Asia. Please see the related-article link at the bottom of the page for additional details.

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NEW BUSINESS LEAGUE: July update
Sep 3, 2013
Staff Reporters

NEW BUSINESS LEAGUE: July update

ASIA-PACIFIC - DDB earned some solid wins to open the gap between tge third and fourth in creative agency rankings.

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NEW BUSINESS LEAGUE: June update
Aug 5, 2013
Staff Reporters

NEW BUSINESS LEAGUE: June update

ASIA-PACIFIC - Ogilvy holds steady on top of the creative agency rankings, while Starcom re-enters the media top 10.

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Market Update: Indonesia's evolving consumer demands
Jul 23, 2013
Staff Reporters

Market Update: Indonesia's evolving consumer demands

Consumers in Indonesia's burgeoning middle class are shifting their focus from basic demands to lifestyle needs such as financial security, wellness, product quality and experience, according to Nielsen.

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NEW BUSINESS LEAGUE: May update
Jul 10, 2013
Staff Reporters

NEW BUSINESS LEAGUE: May update

ASIA-PACIFIC - BBDO sees some healthy gains in creative rankings, while Carat moves past MediaCom in media.

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DATA POINTS: Label-conscious Asian consumers
Jul 2, 2013
Staff Reporters

DATA POINTS: Label-conscious Asian consumers

Consumers in Asia-Pacific are more likely to be swayed by designer labels, are willing to pay more for branded products, and are more influenced by ad campaigns than those in any other region, according to a new online survey from Nielsen. Please see the related-article link at the bottom of the page for additional details.

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NEW BUSINESS LEAGUE: April update
Jun 3, 2013
Staff Reporters

NEW BUSINESS LEAGUE: April update

ASIA-PACIFIC - Ogilvy surges further ahead in creative rankings, while ZenithOptimedia retakes top spot in media.

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Customer service, digital engagement drive brand reputation: Survey
May 10, 2013
Staff Reporters

Customer service, digital engagement drive brand reputation: Survey

SINGAPORE - Strong customer service, transparency and ongoing engagement rank high on the list of areas customers say they want from companies, according TNS and Hill + Knowlton’s latest report on brand reputation.

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DATA POINTS: With online retail in China, connection equals spending
May 10, 2013
Staff Reporters

DATA POINTS: With online retail in China, connection equals spending

The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute shows the sector is primed for significant growth despite its already considerable scale. The report also highlights the role of online retailing (described as ‘e-tailing’ by McKinsey) in driving the whole retail sector forward, and uncovers noteworthy differences between the China market and others of comparable size.

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Biggest tippers come from emerging markets in Asia-Pacific: MasterCard
May 7, 2013
Staff Reporters

Biggest tippers come from emerging markets in Asia-Pacific: MasterCard

SINGAPORE – Asia’s emerging markets trump developed one on propensity to tip, while Singaporeans are the region’s top spenders on dining, according to MasterCard’s latest survey on consumer purchasing priorities.

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Prestige brands underinvesting in digital in South Korea and Japan
May 3, 2013
Staff Reporters

Prestige brands underinvesting in digital in South Korea and Japan

ASIA PACIFIC – The majority of the luxury brands evaluated in South Korea and Japan are underinvesting in digital marketing, according to digital think tank L2’s latest reports.

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NEW BUSINESS LEAGUE: March update
May 2, 2013
Staff Reporters

NEW BUSINESS LEAGUE: March update

ASIA-PACIFIC - Ogilvy holds steady at the top of creative rankings, while MediaCom claims the lead spot in media.

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Top fashion-magazine ads driving reader actions in China
May 2, 2013
Staff Reporters

Top fashion-magazine ads driving reader actions in China

The latest print ad effectiveness data from GfK Sinomonitor StarchMetrix China gauges reader recall, intent to purchase and a host of other metrics. More than 8,500 readers were surveyed online about their specific responses to 540 ads that appeared in 42 issues of 37 fashion titles in 2012. One of the insights gained is the power of print to drive readers to marketers’ various social media sites such as Weibo.

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