'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.
ASIA-PACIFIC - TBWA vaults two spots on the creative-agency ranking, while OMD, Havas and UM move up the media table.
HONG KONG - Campaign Asia-Pacific’s annual Marketers Outlook Survey gets underway today. The research, conducted in cooperation with Ipsos, aims to quantify Asia-Pacific’s trends, spends and strategies for marketing in 2014.
Parents in Asia-Pacific worry most about the health, values and education of their children, according to a recent study by Ipsos in China, South Korea, Hong Kong, Malaysia and Singapore. Diving into the results from individual countries reveals some interesting differences in attitude, as does looking at the varied reactions of mothers versus fathers. Please see the related-article link at the bottom of the page for more.
GLOBAL – Programmatic buying reached US$12 billion globally in 2013 and will nearly triple to US$33 billion in the next four years, although China and Japan will trail many other developed nations in adoption, according to Magna Global.
ASIA-PACIFIC - JWT and TBWA jump up the creative rankings, while OMD and Carat switch places in media.
The latest Australian Multi-Screen Report, released by Oztam, Regional TAM and Nielsen and covering the second quarter of calendar 2013, shows Australians increasing their adoption of tablets and mobile phones as video-viewing devices. In addition, it shows increasing use of the TV screen for delayed viewing, over-the-top services and games. However, live-broadcast television retains a stronger hold on consumers' time than elsewhere in Asia-Pacific.
Nielsen's Global Survey of Trust in Advertising reveals growth in trust for online forms of advertising among consumers in Southeast Asia. Please see the related-article link at the bottom of the page for additional details.
ASIA-PACIFIC - DDB earned some solid wins to open the gap between tge third and fourth in creative agency rankings.
ASIA-PACIFIC - Ogilvy holds steady on top of the creative agency rankings, while Starcom re-enters the media top 10.
Consumers in Indonesia's burgeoning middle class are shifting their focus from basic demands to lifestyle needs such as financial security, wellness, product quality and experience, according to Nielsen.
ASIA-PACIFIC - BBDO sees some healthy gains in creative rankings, while Carat moves past MediaCom in media.
Consumers in Asia-Pacific are more likely to be swayed by designer labels, are willing to pay more for branded products, and are more influenced by ad campaigns than those in any other region, according to a new online survey from Nielsen. Please see the related-article link at the bottom of the page for additional details.
ASIA-PACIFIC - Ogilvy surges further ahead in creative rankings, while ZenithOptimedia retakes top spot in media.
SINGAPORE - Strong customer service, transparency and ongoing engagement rank high on the list of areas customers say they want from companies, according TNS and Hill + Knowlton’s latest report on brand reputation.
The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute shows the sector is primed for significant growth despite its already considerable scale. The report also highlights the role of online retailing (described as ‘e-tailing’ by McKinsey) in driving the whole retail sector forward, and uncovers noteworthy differences between the China market and others of comparable size.
SINGAPORE – Asia’s emerging markets trump developed one on propensity to tip, while Singaporeans are the region’s top spenders on dining, according to MasterCard’s latest survey on consumer purchasing priorities.
ASIA PACIFIC – The majority of the luxury brands evaluated in South Korea and Japan are underinvesting in digital marketing, according to digital think tank L2’s latest reports.
ASIA-PACIFIC - Ogilvy holds steady at the top of creative rankings, while MediaCom claims the lead spot in media.
The latest print ad effectiveness data from GfK Sinomonitor StarchMetrix China gauges reader recall, intent to purchase and a host of other metrics. More than 8,500 readers were surveyed online about their specific responses to 540 ads that appeared in 42 issues of 37 fashion titles in 2012. One of the insights gained is the power of print to drive readers to marketers’ various social media sites such as Weibo.