ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.
Asia-Pacific consumers remain the world’s most optimistic, despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global conditions, according to Nielsen’s latest consumer confidence study. The Q3 2012 Nielsen study of nearly 30,000 consumers across 58 countries showed Asia-Pacific markets make up six of the 10 most confident countries globally, with Indonesia, India and the Philippines at the top. Korea, on the other hand, showed notably negative sentiment.
Facebook adds a new user in India every second, a report by Singapore social media agency We Are Social shows. It adds that India is the fastest growing online market globally, with internet usage increasing by more than 40 per cent this year to July. And with more than half of India’s population below the age of 30 – and a new child born in the country every two seconds – the agency said it’s clear India’s digital journey has plenty of potential for growth.
ASIA-PACIFIC - In the latest New Business League, published in the November Campaign Asia-Pacific, Ogilvy tops the creative league as DDB moves up, while Mindshare and PHD score big media wins with Unilever.
Infographics from the 2012 Luxury Report, published in the November 2012 Campaign Asia-Pacific.
Desire for luxury goods remains strong in Japan despite the tumultuous events of last year and continuing uncertain economic circumstances, according to a report by McKinsey & Company’s Consumer and Shopper Insights division. The Japan Luxury Consumer Survey, now in its fourth year, canvassed 1,450 consumers online between April and May.
ASIA-PACIFIC - We're seeking the opinions of Campaign Asia-Pacific readers for our annual Marketer's Outlook survey—and we're giving away an iPad to one lucky respondent.
Infographics from Campaign Asia-Pacific's Broadcast Report, featuring data from PwC and Fox OneStop Media, detail the outlook for the broadcast market for 2012 through 2016, demographics across the region and how the affluent in Asia consume various media.
Selected infographics from the Finance Report in Campaign Asia-Pacific's October issue, showing consumer attitudes toward investments and financial-services brands in the Asia-Pacific region. Data courtesy of Nielsen and Fox OneStop Media. Please see the related article, "Brands fail to connect with Asian consumers" (link at right).
Companies and their executives in various departments recognise the importance of social media in their consumers’ lives, but in many cases are still failing to invest the time and money required to understand how to use social platforms effectively. That is the main message from Ipsos MediaCT’s recent Social Media Matters research, which canvassed senior executives across a range of sectors in Australia, China, Hong Kong, Indonesia, Singapore, Vietnam and the Philippines.
ASIA-PACIFIC - If you are an event planner or buyer in the region, Campaign Asia-Pacific sister publication CEI is seeking your input for some research—and giving away prizes including a two-night stay for two people at a Pullman property, sponsored by Accor Hotels, or an iPad.
ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
From Campaign Asia-Pacific's China Report, this series of infographics details consumer confidence and online spending habits for Chinese consumers. Be sure to see the related article, "Understanding the evolving Chinese consumer", (link on right) for more insights.
Waggener Edstrom created this infographic (presented in English and Chinese) discussing Weibo and Twitter mentions of the Olympics sponsors before, during and after the London games. As the results underscore, the most significant spikes in social-media volume occur around negative posts. Therefore brands "must be prepared to address, engage and participate in the conversation to mitigate negative sentiment", according to the agency.
China may be experiencing something of a bubble, but for the time being, the country’s ranks of millionaires continue to swell, according to the latest installment of the Hurun Wealth Report, compiled by the Hurun Report and GroupM Knowledge.
Consumers across Asia are active online seekers of product and price information, share their thoughts via social media and even lead the world in frequency of making online purchases, according to a new study released today by Nielsen. The Nielsen Global Survey, conducted in February, polled more than 28,000 online consumers in 56 countries throughout Asia Pacific, Europe, Latin America, the Middle East, Africa and North America.
A recent survey finds that the majority of companies in Asia are using social media as part of their marketing strategies. These data points come from our Social Media Report, available in the August issue. Click the link at right to read the report's introduction.
ASIA-PACIFIC - Ogilvy and Carat continue to top their tables, while OMD overtakes UM for second place in the league.
HONG KONG - Digital can be an effective reach builder for brands that carefully select their target websites, according to a joint study commissioned by P&G and conducted by Starcom, Pixel Media, Adsfactor and comScore.
A recent global consumer confidence survey by Nielsen finds that social media channels have a significant impact on the purchase decisions of the majority of consumers in Asia, but that advertisers continue to be an unwelcome presence. (Click on each image for an enlarged view.)