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Southeast Asia ad spend continues healthy growth: Nielsen
Dec 20, 2011
Staff Reporters

Southeast Asia ad spend continues healthy growth: Nielsen

SINGAPORE - Advertising spend throughout Southeast Asia has recorded healthy growth across mainstream media, exceeding US$5 billion in the third quarter of 2011, according to new analysis released today by global media and information company Nielsen.

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50 per cent of urban Malaysians stare more at screens than at their loved ones: OMD & Pulse
Dec 8, 2011
Staff Reporters

50 per cent of urban Malaysians stare more at screens than at their loved ones: OMD & Pulse

KUALA LUMPUR – The average four-member urban household in Malaysia has four mobile phones, three computers, two TVs, an MP3 player, and an iPad or GPS navigator. The more the screens, the more attached the consumers are to their devices, according to a study by OMD Malaysia and Pulse Group.

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NZ's third quarter online adspend grows by 26 per cent
Nov 29, 2011
Staff Reporters

NZ's third quarter online adspend grows by 26 per cent

NEW ZEALAND - Total online advertising adspend for the third quarter in New Zealand was US$67 million, up 26 per cent from the same quarter a year before, and up 5.3 percent on second quarter figures, according to the IAB/PWC Quarterly Ad Spend report.

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Adults form the majority of Southeast Asian gamers
Nov 24, 2011
Staff Reporters

Adults form the majority of Southeast Asian gamers

BANGKOK - Casual gaming is no longer just for kids. Digital media planning solutions provider Effective Measure has found that nearly eight in 10 Southeast Asian gamers are aged between 21 and 60.

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Mobile tech brands most talked about online: Edelman
Oct 21, 2011
Staff Reporters

Mobile tech brands most talked about online: Edelman

ASIA-PACIFIC – Mobile technology brands generate the highest level of online buzz within the region’s technology sector, according to the latest Asia-Pacific Digital Brand Index from Edelman and Brandtology.

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Singaporeans still transact online despite security concerns
Oct 10, 2011
Staff Reporters

Singaporeans still transact online despite security concerns

SINGAPORE – Recent findings from the PayPal Online and Mobile Safety Insights 2011 report show that Singaporeans continue to transact online and via mobile despite data privacy concerns.

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Singapore and DDB Singapore rank well in 2011 Cannes Report
Oct 5, 2011
Staff Reporters

Singapore and DDB Singapore rank well in 2011 Cannes Report

GLOBAL – Singapore has ranked among the top twenty most creative cities in the 2011 Cannes Report, with DDB Singapore rating well in the region and worldwide.

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Singapore, India named Asia-Pacific's biggest luxury spenders : MasterCard
Sep 27, 2011
Staff Reporters

Singapore, India named Asia-Pacific's biggest luxury spenders : MasterCard

ASIA-PACIFIC - Shoppers in Singapore, Japan and India are among the region’s top luxury consumers, according to MasterCard's latest survey 'Consumer purchasing priorities – luxury shopping'.

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IAB Singapore reports $75 million digital ad spend for 2010
Sep 20, 2011
Staff Reporters

IAB Singapore reports $75 million digital ad spend for 2010

SINGAPORE - The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter, in partnership with PricewaterhouseCoopers, has reported that Singapore's total online advertising revenue last year totaled US$75 million.

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Vietnam’s mobile phone industry flourishes despite inflation: GfK
Sep 12, 2011
Staff Reporters

Vietnam’s mobile phone industry flourishes despite inflation: GfK

HO CHI MINH CITY – Despite soaring inflation plaguing Vietnam’s economy, over 850,000 smart phones have been bought in the first seven months of 2011.

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Young global leaders say Facebook will ultimately be eclisped by Google
Sep 2, 2011
Staff Reporters

Young global leaders say Facebook will ultimately be eclisped by Google

ZURICH – A live poll at the One Young World 2011 summit currently being held in Switzerland found that for the world’s young leaders, Facebook was the most influential social media platform (61 per cent) with Twitter (34 per cent) in second place.

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Election helps boost ad spend in Thailand
Jul 21, 2011
Staff Reporters

Election helps boost ad spend in Thailand

BANGKOK – The recent general election in the country has helped boosting ad spend across all media in the first half of 2011, surging 11 per cent to US$1.78 billion, according to Nielsen.

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Zenith predicts stronger ad-spending in Asia-Pacific
Jul 14, 2011
Staff Reporters

Zenith predicts stronger ad-spending in Asia-Pacific

GLOBAL - Zenith Optimedia expects global ad-spending to return to pre-financial crisis levels this year, but it notes that the Asia Pacific region is enjoying the majority of the growth.

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JUNE LEAGUE: No change on top as as Ogilvy, OMD and Carat lead the chasing pack
Jul 13, 2011
Staff Reporters

JUNE LEAGUE: No change on top as as Ogilvy, OMD and Carat lead the chasing pack

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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Asia's Top 1000 Brands: the full ranking revealed
Jul 4, 2011
Staff Reporters

Asia's Top 1000 Brands: the full ranking revealed

ASIA-PACIFIC - Campaign Asia-Pacific today launches the 2011 Asian Top 1000 Brands report, compiled in partnership with market research company TNS, with the full regional ranking now online.

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Upswing in Singapore’s marketing budgets, says survey
Jun 28, 2011
Staff Reporters

Upswing in Singapore’s marketing budgets, says survey

SINGAPORE – The number of marketers who have upped their spend this year has risen to 52 per cent of respondents versus 43 per cent last year.

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Burson-Marstellar reveals Chinese health consumers' online strategies
Jun 20, 2011
Staff Reporters

Burson-Marstellar reveals Chinese health consumers' online strategies

BEIJING - While the Chinese do trust their doctors above all when it comes to health matters, eight in 10 will still look up their suspected illnesses online before any consultation with a healthcare professional, a new study by public relations agency Burson-Marsteller and marketing research firm Kantar Health has found.

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PHILIPPINES FOCUS: Top 10 brands by Nielsen
Jun 17, 2011
Staff Reporters

PHILIPPINES FOCUS: Top 10 brands by Nielsen

PHILIPPINES - In partnership with Campaign, Nielsen has compiled an exclusive Top 10 brands report offering insights into the Philippines’ consumer base, as part of a monthly focus on individual markets across the region.

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825 million people online in Asia : ADMA
Jun 16, 2011
Staff Reporters

825 million people online in Asia : ADMA

ASIA - In 2010, Asia-Pacific had more than 825 million internet users, 42 per cent of the global total, according to the recently published Asia-Pacific Digital Marketing Yearbook 2011.

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MAY LEAGUE: Ogilvy extends its lead, OMD dominates media
Jun 10, 2011
Staff Reporters

MAY LEAGUE: Ogilvy extends its lead, OMD dominates media

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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