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OCTOBER LEAGUE: DDB takes the lead, PHD remains on top of media
Dec 9, 2010
Staff Reporters

OCTOBER LEAGUE: DDB takes the lead, PHD remains on top of media

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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APAC ad spend to grow at 23 per cent for the next three years : Zenith Optimedia
Dec 6, 2010
Staff Reporters

APAC ad spend to grow at 23 per cent for the next three years : Zenith Optimedia

ASIA-PACIFIC - The outlook for advertising in Asia-Pacific continues to look healthy for at least the next three years with the region minus Japan set to grow by 36 per cent between 2010 and 2013.

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Google, Colgate, NTUC top Singapore Superbrands lists : Nielsen
Nov 24, 2010
Staff Reporters

Google, Colgate, NTUC top Singapore Superbrands lists : Nielsen

SINGAPORE - Internet search engine Google has been named as Singapore’s number one favourite brand according to the latest consumer brand survey from Superbrands, conducted by The Nielsen Company.

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Indian, Chinese consumers among most environmentally conscious : MPG
Nov 15, 2010
Staff Reporters

Indian, Chinese consumers among most environmentally conscious : MPG

ASIA-PACIFIC - Indian and Chinese consumers are among the most concerned about sustainability ahead of their European counterparts, according to Havas Media and MPG's Brand Sustainable Future report released today.

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Asia-Pacific helps push global handset sales : ABI Research
Nov 7, 2010
Staff Reporters

Asia-Pacific helps push global handset sales : ABI Research

SINGAPORE - Mobile handset shipments is due to reach 1.34 billion by the end of 2010 and rise to 1.7 billion by 2015, steered by the demand in Asia, particularly, China, India and Indonesia.

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Malaysians active in brand interaction on social media : UM Wave 5
Nov 4, 2010
Staff Reporters

Malaysians active in brand interaction on social media : UM Wave 5

MALAYSIA - The fifth instalment of Universal McCann’s Wave research study confirmed that Malaysians rank high as social media users as they socialise, manage profiles, blog and watch videos online

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DDB takes top spot from Ogilvy, PHD keeps the lead in October
Nov 4, 2010
Staff Reporters

DDB takes top spot from Ogilvy, PHD keeps the lead in October

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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Ogilvy & Mather, PHD top the leagues in September
Nov 4, 2010
Staff Reporters

Ogilvy & Mather, PHD top the leagues in September

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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'Tis the season for the e-shopper : Media Mind
Nov 1, 2010
Staff Reporters

'Tis the season for the e-shopper : Media Mind

Jordan Khoo, APAC regional director at Media Mind on driving footfall and online traffic through relevant and timely advertising exposure.

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Online ad spend on the rise in Singapore : IAB
Oct 21, 2010
Staff Reporters

Online ad spend on the rise in Singapore : IAB

SINGAPORE - Online advertising expenditure in Singapore has seen a slow rise, mostly driven by telecoms and technology, but remains well behind the advanced markets of the UK and US.

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UM dispels 10 myths about social media
Oct 14, 2010
Staff Reporters

UM dispels 10 myths about social media

SINGAPORE - Universal Mc Cann’s 2010 Wave research brings to light 10 commonly held myths and seeks to dispel them.

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Digital adspend in Malaysia poised for 3 to 7 per cent growth
Oct 12, 2010
Staff Reporters

Digital adspend in Malaysia poised for 3 to 7 per cent growth

KUALA LUMPUR - Digital advertising expenditure (ADEX) in Malaysia is expected to grow by three to seven per cent in the next three to five years according to audience measurement providers Effective Measure.

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Suning come top in China IT and applicance retailer brand survey
Oct 12, 2010
Staff Reporters

Suning come top in China IT and applicance retailer brand survey

SHANGHAI – Nanjing-based Suning is the most recommended IT and appliance retailer in China, according to the latest Holaba brand war survey.

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Asia-Pacific adspend continues growth momentum: Nielsen
Oct 11, 2010
Staff Reporters

Asia-Pacific adspend continues growth momentum: Nielsen

ASIA PACIFIC - Latest research from Nielsen Media Asia-Pacific shows that by the close of the second quarter of 2010 with advertising activity across main media outlets were experiencing double-digit growth year on year.

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FMCG sales across Asia-Pacific grow 12 per cent : Nielsen
Sep 28, 2010
Staff Reporters

FMCG sales across Asia-Pacific grow 12 per cent : Nielsen

ASIA-PACIFIC – FMCG sales across Asia Pacific grew 12 per cent year-on-year in Q2 2010, according to Nielsen’s latest Retail and Shopper Trends report.

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BE Asia: Weekly reach of international websites among Asia's business elite
Sep 27, 2010
Staff Reporters

BE Asia: Weekly reach of international websites among Asia's business elite

ASIA-PACIFIC - News.yahoo.com has the highest weekly reach among Asia's business elite universe of 236,858 senior business executives according to the latest BE Asia survey, compiled by Ipsos Media CT.

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BE Asia: Readership of international publications among Asia's business elite
Sep 27, 2010
Staff Reporters

BE Asia: Readership of international publications among Asia's business elite

ASIA-PACIFIC - Time magazine has the highest reach of all daily, weekly, fortnightly and monthly international titles among Asia's business elite universe of 236,858 senior business executives according to the latest BE Asia survey, compiled by Ipsos Media CT.

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BE Asia: Daily reach of international TV channels among Asia's business elite
Sep 27, 2010
Staff Reporters

BE Asia: Daily reach of international TV channels among Asia's business elite

ASIA-PACIFIC - CNN has the highest reach among Asia's business elite universe of 236,858 senior business executives according to the latest BE Asia survey, compiled by Ipsos Media CT.

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BE Asia: Media usage of Asia's business elite
Sep 27, 2010
Staff Reporters

BE Asia: Media usage of Asia's business elite

ASIA-PACIFIC - 98 per cent of Asia's business elite universe of 236,858 senior business executives read the last issue of any print media according to the latest BE Asia survey, compiled by Ipsos Media CT.

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BE Asia 2010: Media survey of Asia's business elite
Sep 27, 2010
Staff Reporters

BE Asia 2010: Media survey of Asia's business elite

ASIA-PACIFIC - BE Asia has released the results of its annual media survey of Asia's business elite universe of 236,858 senior business executives, compiled by Ipsos Media CT.

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