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Supplements: Health-conscious Asians drive sector
Feb 26, 2014
Racheal Lee

Supplements: Health-conscious Asians drive sector

SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.

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Study quantifies ROI of online brand storytelling
Jan 22, 2014
Racheal Lee

Study quantifies ROI of online brand storytelling

ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.

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Attention travel brands: Asian vacationers can't put down their phones
Oct 24, 2013
Racheal Lee

Attention travel brands: Asian vacationers can't put down their phones

ASIA-PACIFIC - Nearly nine out of 10 travellers in Asia-Pacific rely on mobile technology to stay in touch and avoid FOMO (fear of missing out) even while on vacation, according to research from TripAdvisor.

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Mobile apps an untapped opportunity in the travel industry
Oct 3, 2013
Racheal Lee

Mobile apps an untapped opportunity in the travel industry

ASIA-PACIFIC - Mobile applications remain a largely untapped opportunity within the travel industry in the region despite the high adoption rates of smartphones and tablets.

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High loyalty among online shoppers: UPS Pulse survey
Sep 30, 2013
Racheal Lee

High loyalty among online shoppers: UPS Pulse survey

ASIA-PACIFIC - More than half (62 per cent) of Asian online shoppers prefer to shop with their favourite retailers online, and more than two out of three use their mobile devices for shopping online.

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Asian consumers value service over price, are more likely to praise than complain online
Aug 28, 2013
Racheal Lee

Asian consumers value service over price, are more likely to praise than complain online

ASIA-PACIFIC - Consumers in Asia literally place a premium on good customer service, according to a Verient Ipsos Asia-Pacific Consumer Insight study, which also showed that relationships with a brand are often damaged by customer-service issues rather than by the product/service itself.

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Physical stores still important for Singapore shoppers: Havas Worldwide's Report
Aug 12, 2013
Racheal Lee

Physical stores still important for Singapore shoppers: Havas Worldwide's Report

SINGAPORE - Physical stores still play an important role in the purchasing process in Singapore, where 84 per cent of the people still prefer to buy certain products in person, according to the latest Havas Worldwide Prosumer Report “Digital and The New Consumer: Emerging Paths to Purchase”.

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Asian megacities to spur product innovation: Trendwatching.com
Apr 8, 2013
Racheal Lee

Asian megacities to spur product innovation: Trendwatching.com

ASIA-PACIFIC - Urban growth often means shrinking space and added stress, but it also translates into opportunities for new products, services and experiences, according to a new report from Trendwatching.com.

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LUXURY REPORT: Vietnam a growth hot spot
Nov 2, 2012
Racheal Lee

LUXURY REPORT: Vietnam a growth hot spot

Rising incomes and a large young population point to the potential for rapid luxury market expansion in the emerging SE Asian nation.

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Consumer confidence remains strong in Singapore : Nielsen
Jun 9, 2011
Racheal Lee

Consumer confidence remains strong in Singapore : Nielsen

SINGAPORE – Consumers continue to show strong confidence in their personal finances, job prospects and ability to spend, according to the latest Nielsen Global Online Survey in Q1 2011.

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