SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.
ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.
ASIA-PACIFIC - Nearly nine out of 10 travellers in Asia-Pacific rely on mobile technology to stay in touch and avoid FOMO (fear of missing out) even while on vacation, according to research from TripAdvisor.
ASIA-PACIFIC - Mobile applications remain a largely untapped opportunity within the travel industry in the region despite the high adoption rates of smartphones and tablets.
ASIA-PACIFIC - More than half (62 per cent) of Asian online shoppers prefer to shop with their favourite retailers online, and more than two out of three use their mobile devices for shopping online.
ASIA-PACIFIC - Consumers in Asia literally place a premium on good customer service, according to a Verient Ipsos Asia-Pacific Consumer Insight study, which also showed that relationships with a brand are often damaged by customer-service issues rather than by the product/service itself.
SINGAPORE - Physical stores still play an important role in the purchasing process in Singapore, where 84 per cent of the people still prefer to buy certain products in person, according to the latest Havas Worldwide Prosumer Report “Digital and The New Consumer: Emerging Paths to Purchase”.
ASIA-PACIFIC - Urban growth often means shrinking space and added stress, but it also translates into opportunities for new products, services and experiences, according to a new report from Trendwatching.com.
Rising incomes and a large young population point to the potential for rapid luxury market expansion in the emerging SE Asian nation.
SINGAPORE – Consumers continue to show strong confidence in their personal finances, job prospects and ability to spend, according to the latest Nielsen Global Online Survey in Q1 2011.