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Challenging times ahead for CMOs: Oracle survey
Nov 24, 2016
Gabey Goh

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Tech Talk: Muzaara, Narratrs and Oracle
Nov 24, 2016
Gabey Goh

Tech Talk: Muzaara, Narratrs and Oracle

A weekly roundup of tech news and announcements.

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OMG Australia plugs in to Spotify with The Trade Desk
Nov 23, 2016
Gabey Goh

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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Tencent offers brands guided gateway to Chinese tourists
Nov 20, 2016
Gabey Goh

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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Dentsu Sports Asia ties up with Olympic Council of Malaysia
Nov 20, 2016
Gabey Goh

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

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Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
Nov 17, 2016
Gabey Goh

Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more

A weekly roundup of tech news and announcements.

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South Korea tops global viewable completion rates: TubeMogul
Nov 15, 2016
Gabey Goh

South Korea tops global viewable completion rates: TubeMogul

South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.

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Dentsu Aegis Network signs on with AsiaMX
Nov 14, 2016
Gabey Goh

Dentsu Aegis Network signs on with AsiaMX

Partnership with global media network comes alongside slew of senior appointments.

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Dentsu Aegis Network names iProspect APAC CEO
Nov 14, 2016
Gabey Goh

Dentsu Aegis Network names iProspect APAC CEO

Former Google executive Joanna Catalano takes on the role in the new year.

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Tech Talk: S4M, Innity, Ooyala, Zenith and more
Nov 10, 2016
Gabey Goh

Tech Talk: S4M, Innity, Ooyala, Zenith and more

A weekly roundup of tech news and announcements.

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Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Nov 8, 2016
Gabey Goh

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

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U Mobile wins gold in Malaysian ‘Telcolympics’
Nov 6, 2016
Gabey Goh

U Mobile wins gold in Malaysian ‘Telcolympics’

A new campaign takes an indirect and humorous route in pitting the challenger telco brand against its heavyweight competitors.

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How Indonesia’s Tiket.com boosted bookings
Nov 6, 2016
Gabey Goh

How Indonesia’s Tiket.com boosted bookings

CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.

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Tech Talk: Adobe, Sizmek, Oracle and more
Nov 3, 2016
Gabey Goh

Tech Talk: Adobe, Sizmek, Oracle and more

A weekly roundup of tech news and announcements.

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75 percent of internet use will be mobile in 2017: Zenith
Oct 30, 2016
Gabey Goh

75 percent of internet use will be mobile in 2017: Zenith

Mobile advertising will account for 60 percent of all internet advertising in 2018, according to Zenith.

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Tech Talk: ComScore, InMobi, MediaMath, Hootsuite and more
Oct 27, 2016
Gabey Goh

Tech Talk: ComScore, InMobi, MediaMath, Hootsuite and more

A weekly roundup of tech news and announcements.

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Macau Tourism gets sticky with Singapore commuters
Oct 25, 2016
Gabey Goh

Macau Tourism gets sticky with Singapore commuters

Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.

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Singapore Tourism launches global media tender
Oct 23, 2016
Gabey Goh

Singapore Tourism launches global media tender

The board has launched an RFP for a new global media agency.

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AirAsia OOH campaign puts commuters in Mauritius
Oct 20, 2016
Gabey Goh

AirAsia OOH campaign puts commuters in Mauritius

OOH campaign lets Singapore commuters picture themselves in an exotic location.

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Mobile now dominates ecommerce transactions in Asia: Criteo report
Oct 20, 2016
Gabey Goh

Mobile now dominates ecommerce transactions in Asia: Criteo report

Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.

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