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Mobile market in India driven by dual-SIM handsets: IDC
Dec 19, 2011
Emily Tan

Mobile market in India driven by dual-SIM handsets: IDC

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.

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Asia-Pacific consumers confident, but cautious: Nielsen
Dec 12, 2011
Emily Tan

Asia-Pacific consumers confident, but cautious: Nielsen

ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic countries in the world, with seven of the top 10 highest consumer confidence scores coming from this region.

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PC sales in Malaysia drop by 25 per cent
Dec 9, 2011
Emily Tan

PC sales in Malaysia drop by 25 per cent

KUALA LUMPUR - The 25 per cent drop in Malaysian PC sales in the third quarter is not truly significant, as sales in the previous quarter were artificially inflated by the shipment of 280,000 netbooks under the Malaysian Communications and Multimedia Commission's '1 Million Netbooks' programme, IDC has said.

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Grabbing attention with online ads: Mediamind
Dec 8, 2011
Emily Tan

Grabbing attention with online ads: Mediamind

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.

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Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith
Dec 5, 2011
Emily Tan

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.

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Making Facebook marketing work
Dec 2, 2011
Emily Tan

Making Facebook marketing work

GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.

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Online shoppers remain cautious as holiday season approaches
Dec 1, 2011
Emily Tan

Online shoppers remain cautious as holiday season approaches

ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than 2010, according to the Visa Online Holiday Shopping Study.

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Well-off consumers are more loyal in China, less so in India, and skeptical in Australia
Dec 1, 2011
Emily Tan

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.

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Authenticity, heritage, and playfulness: EuroRSCG predicts ad trends for 2012
Nov 16, 2011
Emily Tan

Authenticity, heritage, and playfulness: EuroRSCG predicts ad trends for 2012

GLOBAL – Media agency network EuroRSCG Worldwide has released its annual analysis of trends for the coming year. Campaign has thumbed through the 160-page report to extract some of the more relevant thoughts for Asia-Pacific.

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Japanese more pessimistic; need for global outlook increases: JWT
Nov 2, 2011
Emily Tan

Japanese more pessimistic; need for global outlook increases: JWT

JAPAN - In the months following the 11 March disaster in Japan, its citizens have grown increasingly pessimistic about the nation's chances of recovery, have lost faith in the government, and blame Japanese corporations for a lack of global competitiveness, according to a study by JWT.

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Over 80 per cent of Asia's top companies using social media
Oct 26, 2011
Emily Tan

Over 80 per cent of Asia's top companies using social media

SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller.

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CMOs unprepared to handle digital data explosion: IBM Global CMO Study
Oct 11, 2011
Emily Tan

CMOs unprepared to handle digital data explosion: IBM Global CMO Study

GLOBAL - While most of the world's top marketing executives acknowledge a critical shift in the way they engage with their customers, many question their organisations' ability to manage the change, a study by IBM has found.

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84 per cent of urban Chinese are driven to action by mobile ads
Sep 30, 2011
Emily Tan

84 per cent of urban Chinese are driven to action by mobile ads

ASIA-PACIFIC: Urban Chinese users are the most influenced by mobile phone advertising, according to a joint study by Google and Ipsos. When asked if mobile ads drove them to action, 84 per cent said "yes", the highest demographic in the region.

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New Zealand, Hong Kong top TV regulators: CASBAA report
Sep 28, 2011
Magz Osborne, Emily Tan

New Zealand, Hong Kong top TV regulators: CASBAA report

ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.

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BE Asia 2011: What Asia’s business leaders are choosing to read, watch and buy
Sep 27, 2011
Emily Tan

BE Asia 2011: What Asia’s business leaders are choosing to read, watch and buy

ASIA-PACIFIC: While increasing numbers of Asia’s business elite are accessing media content digitally, almost all still opt to read print (98 per cent) and watch television (81 per cent) on a monthly basis, according to the 2011 BE Asia Survey.

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Asia-Pacific will download 4.6 billion mobile apps by year's end
Sep 8, 2011
Emily Tan

Asia-Pacific will download 4.6 billion mobile apps by year's end

MELBOURNE: Smartphone users in Asia-Pacific are expected to have downloaded almost five billion apps by the end of 2011, an increase of 189 per cent from the 1.6 billion apps downloaded in 2010, mobile research firm Ovum has found.

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Asia-Pacific leads the world in smartphone use: Google/Ipsos study
Sep 1, 2011
Emily Tan

Asia-Pacific leads the world in smartphone use: Google/Ipsos study

ASIA-PACIFIC – It seems then when it comes to mobile phones, and smartphones in particular, there is no market quite like the Asia-Pacific. The region is ahead of the world’s most advanced economies in terms of smartphone and overall mobile phone penetration, a joint study by Google and Ipsos has found.

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Tablet sales in Asia to reach 21 million this year: IDC
Jul 13, 2011
Emily Tan

Tablet sales in Asia to reach 21 million this year: IDC

ASIA-PACIFIC - A forecast by International Data Corporation (IDC) expects tablet sales in Asia to multiply tenfold to 21 million this year, up from just two million sold last year.

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Malaysians are Southeast Asia's most price-sensitive shoppers
Jul 12, 2011
Emily Tan

Malaysians are Southeast Asia's most price-sensitive shoppers

KUALA LUMPUR - Malaysian shoppers are the region's most price-sensitive, and the second most promotion-driven after Vietnam, says a new study by Nielsen.

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Brands asleep during social media primetime: Indian study
Jun 29, 2011
Emily Tan

Brands asleep during social media primetime: Indian study

MUMBAI - Engaging with Facebook's 25 million users is paramount for local brands in search of market growth, but many of them are out of sync with consumers, a new study has found.

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