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Indonesia, Hong Kong among best markets for display ad viewability
Mar 29, 2018
Emily Tan

Indonesia, Hong Kong among best markets for display ad viewability

China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.

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Adspend forecast for China improves significantly: Zenith
Mar 26, 2018
Emily Tan, Matthew Miller

Adspend forecast for China improves significantly: Zenith

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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WPP survey reveals gender pay gap at UK agencies
Mar 2, 2018
Emily Tan

WPP survey reveals gender pay gap at UK agencies

Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.

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Google launches machine-learning powered automated ads on Adsense
Feb 22, 2018
Emily Tan

Google launches machine-learning powered automated ads on Adsense

Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.

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Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Jan 22, 2018
Emily Tan

Bangladesh, Mongolia, Sri Lanka among fast-growing media markets

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020.

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Most marketers believe media agencies have not adapted to programmatic
Nov 17, 2017
Emily Tan

Most marketers believe media agencies have not adapted to programmatic

And three-quarters believe agencies do not accurately measure programmatic.

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Good news, social media advertising really does work for brand building...mostly
Nov 10, 2017
Emily Tan

Good news, social media advertising really does work for brand building...mostly

A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.

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Women in power face sexual harassment online and in the media every day
Oct 24, 2017
Emily Tan

Women in power face sexual harassment online and in the media every day

Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.

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Marketing's jargon is undermining its credibility with finance teams
Oct 11, 2017
Emily Tan

Marketing's jargon is undermining its credibility with finance teams

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

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Digital ads 40% more effective when they hit consumers in the right mood
Mar 15, 2017
Emily Tan

Digital ads 40% more effective when they hit consumers in the right mood

Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.

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Mobile video increases pressure to make your point quickly
Feb 21, 2017
Emily Tan

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

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Self-assured women make waves in Asia
Jan 24, 2017
Emily Tan

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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How brands can help mums deal with guilt: MullenLowe
Jun 2, 2016
Emily Tan

How brands can help mums deal with guilt: MullenLowe

While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?

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Dentsu Aegis consolidates APAC operations with SEA team exit
Jan 22, 2016
Staff Reporters, Emily Tan

Dentsu Aegis consolidates APAC operations with SEA team exit

SINGAPORE - In a bid to cut “duplicate costs”, Dentu Aegis Network (DAN) has consolidated its operations in Asia Pacific, with four Southeast Asian leads exiting the business.

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APAC adspend to grow 6.3%, global 4%: Magna & ZO
Jun 23, 2015
Emily Tan

APAC adspend to grow 6.3%, global 4%: Magna & ZO

ASIA-PACIFIC - The region's ad spending is expected to grow 6.3 per cent to US$147.2 billion in 2015 on the back of improving markets China, Australia and Japan, according to IPG Mediabrands' Magna Global.

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Stop talking about ‘digital strategy’, it's part of business now: PwC E&M Outlook
Jun 3, 2015
Emily Tan

Stop talking about ‘digital strategy’, it's part of business now: PwC E&M Outlook

After over a decade of discussing digital strategies, its time companies move beyond thinking about digital as a separate entity and start to plot a business strategy fit for the digital age, according to Marcel Fenez, global leader of entertainment and media at PwC.

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Indonesians share information, Chinese share to be creative: Social@Ogilvy
Jun 17, 2014
Emily Tan

Indonesians share information, Chinese share to be creative: Social@Ogilvy

CANNES - Globally, humorous and informational content is the most shared, but in Asia-Pacific results and motivations vary greatly by market, according to research Social@Ogilvy is introducing at Cannes Lions 2014.

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Internet advertising to overtake TV in 2018: PwC Media Outlook
Jun 4, 2014
Emily Tan

Internet advertising to overtake TV in 2018: PwC Media Outlook

GLOBAL – In terms of spend, advertising will outpace consumer spending in the migration to digital by 2018, according to the PwC’s global entertainment and media outlook 2014-2018.

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Nike, Samsung and Castrol have most viral World Cup ads
May 29, 2014
Emily Tan

Nike, Samsung and Castrol have most viral World Cup ads

GLOBAL - In the run up to the FIFA World Cup in Brazil, it seems brands who aren't sponsors of the event are actually doing best in terms of viral-video shares, with 54 per cent of total shares out of the 11 top brands coming form non-sponsors, according to a report by Unruly Media.

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Asia’s ad spend to grow but mobile will slow from 2014-2016
Apr 8, 2014
Emily Tan

Asia’s ad spend to grow but mobile will slow from 2014-2016

ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.

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