China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.
Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020.
And three-quarters believe agencies do not accurately measure programmatic.
A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.
Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?
SINGAPORE - In a bid to cut “duplicate costs”, Dentu Aegis Network (DAN) has consolidated its operations in Asia Pacific, with four Southeast Asian leads exiting the business.
ASIA-PACIFIC - The region's ad spending is expected to grow 6.3 per cent to US$147.2 billion in 2015 on the back of improving markets China, Australia and Japan, according to IPG Mediabrands' Magna Global.
After over a decade of discussing digital strategies, its time companies move beyond thinking about digital as a separate entity and start to plot a business strategy fit for the digital age, according to Marcel Fenez, global leader of entertainment and media at PwC.
CANNES - Globally, humorous and informational content is the most shared, but in Asia-Pacific results and motivations vary greatly by market, according to research Social@Ogilvy is introducing at Cannes Lions 2014.
GLOBAL – In terms of spend, advertising will outpace consumer spending in the migration to digital by 2018, according to the PwC’s global entertainment and media outlook 2014-2018.
GLOBAL - In the run up to the FIFA World Cup in Brazil, it seems brands who aren't sponsors of the event are actually doing best in terms of viral-video shares, with 54 per cent of total shares out of the 11 top brands coming form non-sponsors, according to a report by Unruly Media.
ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.