CFO Anthony Noto replaces Bain.
WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.
Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands
SINGAPORE - According to new research from the Interactive Advertising Bureau (IAB) marketers in Singapore are unhappy with the level of digital measurement, despite the launch of several new measurement systems in recent months.
GLOBAL - The countries with the highest percentage of social-media promoters are the emerging markets of Brazil (42 per cent) and India (33 per cent), while Japan has the least (1 per cent), followed by Germany and France (14 per cent) and the UK, Indonesia and Australia (15 per cent), according to a new study by Social@Ogilvy and SurveyMonkey.
SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.
GLOBAL - ZenithOptimedia lowered its global forecasts for adspend growth in 2015 and 2016 by 0.5 and 0.3 percentage points, respectively, although the agency still predicts strong growth for 'Fast-Track Asia' and moderate growth for 'Advanced Asia' through 2017.
ASIA-PACIFIC - The region welcomed 180 million new internet users in the past year—more than five new users ever second—according to new ‘State of Digital’ research conducted by We Are Social and the Interactive Advertising Bureau (IAB).
SEOUL - After a year-long slump, Korea’s terrestrial TV ad market will rebound somewhat in 2015, helping the country’s adspend grow 3.2 per cent to touch US$9.4 billion in 2015, according to an estimate by Cheil Worldwide.
SINGAPORE - According to a new study by Dentsu Media, churn rates will continue to rise among mobile phone subscribers, with 169 million users switching carriers within the next 12 to 18 months across Indonesia, Malaysia, Philippines, Thailand, Taiwan and Vietnam.
GLOBAL - A new study by consulting firm AT Kearney reveals that Europe, Middle East, Africa and North America still dominate the sports industry, but Asia-Pacific presents a compelling prospect as sporting properties relocate to the region.
SINGAPORE - A Google study not only confirms the dizzying increase in smartphone penetration that everyone knows is happening but also shows that many consumers have no interest in a non-mobile devices, especially in Southeast Asia markets where the PC never had a foothold.
SINGAPORE - Skincare manufacturers and food marketers take note: Consumers are becoming more informed about environmental credentials, chemicals and additives, and it is likely to determine their purchase habits in the new year.
The majority of affluent online shoppers from Asia are aged 18-34 years, and a third have investments worth US$500,000, according Agility Research & Strategy. Equally divided among the genders, these shoppers hold VP and director roles in China (25 per cent), professional roles in Hong Kong (23 per cent), mid- to high-level managers in Singapore (31 per cent) and entrepreneurs in Indonesia (23 per cent).
ASIA-PACIFIC - Brands that have creative, graphically pleasing, smartphone optimised websites keep users engaged and bring them back for more, according to Adobe, which in new research claims to have quantified the extent of the advantages that such 'best practices' provide.
ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.
ASIA-PACIFIC - More than three quarters of senior marketing executives in Asia-Pacific believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to Accenture’s annual CMO study.
ASIA-PACIFIC - Here's a modern media paradox: Adults around the world remain hooked on TV, with three quarters of internet users both globally and in Asia-Pacific still watching daily. What's changed, especially in Asia-Pacific, according to new research by TNS, is what they're doing while watching.
Australian shoppers prefer visiting grocery stores and general retail outlets on Thursday evenings, according to big data company AdNear’s latest research. The study was conducted between February and April this year among 300,000 mobile users in Sydney, Melbourne, Perth, Adelaide and Brisbane.
ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.