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Twitter COO Adam Bain exits
Nov 9, 2016
Byravee Iyer

Twitter COO Adam Bain exits

CFO Anthony Noto replaces Bain.

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MNCs and local brands have equal opportunity in Myanmar: BrandZ
Jul 6, 2016
Byravee Iyer

MNCs and local brands have equal opportunity in Myanmar: BrandZ

WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.

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Advice on reaching the 12 hottest new markets: Ogilvy
Jun 22, 2016
Byravee Iyer

Advice on reaching the 12 hottest new markets: Ogilvy

Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands

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Too many choices? Singapore marketers unhappy with digital metrics
Jul 30, 2015
Byravee Iyer

Too many choices? Singapore marketers unhappy with digital metrics

SINGAPORE - According to new research from the Interactive Advertising Bureau (IAB) marketers in Singapore are unhappy with the level of digital measurement, despite the launch of several new measurement systems in recent months.

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Cannes: India, Brazil home to most social-media promoters
Jun 23, 2015
Byravee Iyer

Cannes: India, Brazil home to most social-media promoters

GLOBAL - The countries with the highest percentage of social-media promoters are the emerging markets of Brazil (42 per cent) and India (33 per cent), while Japan has the least (1 per cent), followed by Germany and France (14 per cent) and the UK, Indonesia and Australia (15 per cent), according to a new study by Social@Ogilvy and SurveyMonkey.

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Toys: Cultural shifts spur playtime in Asia
May 12, 2015
Byravee Iyer

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.

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Online video zooms, but ZenithOptimedia lowers overall forecast
Mar 30, 2015
Byravee Iyer

Online video zooms, but ZenithOptimedia lowers overall forecast

GLOBAL - ZenithOptimedia lowered its global forecasts for adspend growth in 2015 and 2016 by 0.5 and 0.3 percentage points, respectively, although the agency still predicts strong growth for 'Fast-Track Asia' and moderate growth for 'Advanced Asia' through 2017.

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Asia has nearly as many mobile connections as people: We Are Social
Mar 11, 2015
Byravee Iyer

Asia has nearly as many mobile connections as people: We Are Social

ASIA-PACIFIC - The region welcomed 180 million new internet users in the past year—more than five new users ever second—according to new ‘State of Digital’ research conducted by We Are Social and the Interactive Advertising Bureau (IAB).

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Korea’s ad market to rebound in 2015: Cheil
Feb 23, 2015
Byravee Iyer

Korea’s ad market to rebound in 2015: Cheil

SEOUL - After a year-long slump, Korea’s terrestrial TV ad market will rebound somewhat in 2015, helping the country’s adspend grow 3.2 per cent to touch US$9.4 billion in 2015, according to an estimate by Cheil Worldwide.

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Why 169 million users will abandon their mobile carriers
Feb 5, 2015
Byravee Iyer

Why 169 million users will abandon their mobile carriers

SINGAPORE - According to a new study by Dentsu Media, churn rates will continue to rise among mobile phone subscribers, with 169 million users switching carriers within the next 12 to 18 months across Indonesia, Malaysia, Philippines, Thailand, Taiwan and Vietnam.

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Sports properties gravitate to Asia
Nov 10, 2014
Byravee Iyer

Sports properties gravitate to Asia

GLOBAL - A new study by consulting firm AT Kearney reveals that Europe, Middle East, Africa and North America still dominate the sports industry, but Asia-Pacific presents a compelling prospect as sporting properties relocate to the region.

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Asians' love for mobile knows no bounds: Google
Oct 27, 2014
Byravee Iyer

Asians' love for mobile knows no bounds: Google

SINGAPORE - A Google study not only confirms the dizzying increase in smartphone penetration that everyone knows is happening but also shows that many consumers have no interest in a non-mobile devices, especially in Southeast Asia markets where the PC never had a foothold.

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Functional foods and 'naturalness': Mintel spotlights 2015 trends
Oct 22, 2014
Byravee Iyer

Functional foods and 'naturalness': Mintel spotlights 2015 trends

SINGAPORE - Skincare manufacturers and food marketers take note: Consumers are becoming more informed about environmental credentials, chemicals and additives, and it is likely to determine their purchase habits in the new year.

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DATA POINTS: Asia's young affluent spenders
Jul 31, 2014
Byravee Iyer

DATA POINTS: Asia's young affluent spenders

The majority of affluent online shoppers from Asia are aged 18-34 years, and a third have investments worth US$500,000, according Agility Research & Strategy. Equally divided among the genders, these shoppers hold VP and director roles in China (25 per cent), professional roles in Hong Kong (23 per cent), mid- to high-level managers in Singapore (31 per cent) and entrepreneurs in Indonesia (23 per cent).

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Why best-of-best websites outperform the masses: Adobe
Jul 29, 2014
Byravee Iyer

Why best-of-best websites outperform the masses: Adobe

ASIA-PACIFIC - Brands that have creative, graphically pleasing, smartphone optimised websites keep users engaged and bring them back for more, according to Adobe, which in new research claims to have quantified the extent of the advantages that such 'best practices' provide.

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Hunger for e-commerce is even stronger than you think, especially in China
Jul 22, 2014
Byravee Iyer

Hunger for e-commerce is even stronger than you think, especially in China

ASIA-PACIFIC - Consumer preference to shop online in Asia is almost double that of the US, according to a study commissioned by Razorfish that challenges the conventional wisdom that brands are best built through advertising.

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CMOs must fully embrace digital or risk being left out: Accenture
Jul 10, 2014
Byravee Iyer

CMOs must fully embrace digital or risk being left out: Accenture

ASIA-PACIFIC - More than three quarters of senior marketing executives in Asia-Pacific believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to Accenture’s annual CMO study.

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TV still a force, but can't command undivided attention in APAC: TNS
Jul 9, 2014
Byravee Iyer

TV still a force, but can't command undivided attention in APAC: TNS

ASIA-PACIFIC - Here's a modern media paradox: Adults around the world remain hooked on TV, with three quarters of internet users both globally and in Asia-Pacific still watching daily. What's changed, especially in Asia-Pacific, according to new research by TNS, is what they're doing while watching.

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DATA POINTS: How Aussies like to shop
Jun 16, 2014
Byravee Iyer

DATA POINTS: How Aussies like to shop

Australian shoppers prefer visiting grocery stores and general retail outlets on Thursday evenings, according to big data company AdNear’s latest research. The study was conducted between February and April this year among 300,000 mobile users in Sydney, Melbourne, Perth, Adelaide and Brisbane.

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Asia leads world in growth of programmatic buying: Magna Global
Apr 21, 2014
Byravee Iyer

Asia leads world in growth of programmatic buying: Magna Global

ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.

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