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Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth
Jul 14, 2019
Robert Sawatzky

Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth

Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.

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Mobile looms larger among Filipinos' favourite local brands
Jul 14, 2019
Robert Sawatzky

Mobile looms larger among Filipinos' favourite local brands

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

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'Pinoy pride' and celebrity propels Filipino fashion brands
Jul 14, 2019
Robert Sawatzky

'Pinoy pride' and celebrity propels Filipino fashion brands

Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.

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Fast growth fuels trials of new brands in the Philippines
Jul 14, 2019
Nielsen

Fast growth fuels trials of new brands in the Philippines

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

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Samsung still Indonesia's favourite brand
Jul 7, 2019
Olivia Parker

Samsung still Indonesia's favourite brand

The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.

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Alfamart, BCA, GoJek; local Indonesian brands soar in popularity
Jul 7, 2019
Olivia Parker

Alfamart, BCA, GoJek; local Indonesian brands soar in popularity

The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.

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Twitter down but Facebook, Instagram more popular than ever in social Indonesia
Jul 7, 2019
Olivia Parker

Twitter down but Facebook, Instagram more popular than ever in social Indonesia

Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.

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Indonesian consumers confident and willing to spend
Jul 7, 2019
Nielsen

Indonesian consumers confident and willing to spend

Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.

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Economic hurdles push Japanese consumers to save, not spend
Jul 2, 2019
Nielsen

Economic hurdles push Japanese consumers to save, not spend

There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.

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Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
Jun 30, 2019
David Blecken

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

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Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic
Jun 30, 2019
David Blecken

Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic

The automotive giant’s ‘mobility’ proposition seems to have been well received.

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Multinationals struggle to localise in Japan
Jun 30, 2019
David Blecken

Multinationals struggle to localise in Japan

The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.

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Top 1000 Brands Briefing
Jun 25, 2019

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

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Australians hate American brands
Jun 24, 2019
Jessica Goodfellow

Australians hate American brands

Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.

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Localised communications crucial in Australia
Jun 24, 2019
Jessica Goodfellow

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

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Qantas, Vegemite, and BHP prosper in parochial Australia
Jun 24, 2019
Jessica Goodfellow

Qantas, Vegemite, and BHP prosper in parochial Australia

Locally-owned brands win favour of Australians as nation becomes more parochial

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Economic indicators cause for some concern Down Under
Jun 23, 2019
Nielsen

Economic indicators cause for some concern Down Under

Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.

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China's Top 100 Brands: Chanel the most wanted—again
Jun 17, 2019
Jenny Chan 陳詠欣

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Didi Chuxing rides high in China while OTAs incur consumer wrath
Jun 17, 2019
Jenny Chan 陳詠欣

Didi Chuxing rides high in China while OTAs incur consumer wrath

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Still growing: Burgeoning online retail sales driving China's economy
Jun 17, 2019
Nielsen

Still growing: Burgeoning online retail sales driving China's economy

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

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