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FMCG brands reshuffle in Vietnam’s growing consumer market
Sep 17, 2019
Jessica Goodfellow

FMCG brands reshuffle in Vietnam’s growing consumer market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

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Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend
Sep 17, 2019
Jessica Goodfellow

Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

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Vietnam’s Vingroup takes on Asia’s giants
Sep 17, 2019
Jessica Goodfellow

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

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New opportunities in 'star-performer' Vietnam
Sep 17, 2019
Nielsen

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

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Will Apple ever be able to outdo South Korea’s biggest brands?
Sep 8, 2019
David Blecken

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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Tech and auto giants a source of unshakeable pride for South Koreans
Sep 8, 2019
David Blecken

Tech and auto giants a source of unshakeable pride for South Koreans

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

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Political and economic tension fuels uncertainty for brands in South Korea
Sep 8, 2019
David Blecken

Political and economic tension fuels uncertainty for brands in South Korea

As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.

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Koreans take online shopping to new levels
Sep 8, 2019
Nielsen

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.

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Taiwan’s top 100 brands: Japanese brands still the most trusted
Sep 2, 2019
Surekha Ragavan

Taiwan’s top 100 brands: Japanese brands still the most trusted

Japanese electronics giants Sony, Hitachi, and Panasonic dominate rankings as Samsung slowly inches up.

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Local ride-hailing services in Taiwan blow Uber out of the water
Sep 2, 2019
Surekha Ragavan

Local ride-hailing services in Taiwan blow Uber out of the water

Uber PR’s crisis in Taiwan has led to the swift rise of local taxi services.

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Taiwan brands regain trust as food scandal paranoia wears off
Sep 2, 2019
Surekha Ragavan

Taiwan brands regain trust as food scandal paranoia wears off

Local food corporations are quickly and surely upping their marketing to regain consumer confidence after the 2011 food safety scandals.

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Taiwan consumers drive FMCG growth despite economic headwinds
Sep 2, 2019
Nielsen

Taiwan consumers drive FMCG growth despite economic headwinds

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

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Singapore’s Top 100 Brands: Nike and Coca-Cola on the rise
Aug 27, 2019
Faaez Samadi

Singapore’s Top 100 Brands: Nike and Coca-Cola on the rise

The Lion City maintains its penchant for mostly global brands with a few home favourites thrown in.

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NTUC Fairprice and 100 Plus feel the love from Singaporeans
Aug 27, 2019
Faaez Samadi

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

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Bringing back the bling: Luxury brands on the rise in Singapore
Aug 27, 2019
Faaez Samadi

Bringing back the bling: Luxury brands on the rise in Singapore

Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.

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Both economy and consumer confidence subdued in Singapore
Aug 27, 2019
Nielsen

Both economy and consumer confidence subdued in Singapore

The financial climate in the city may be low-spirited, but FMCG ecommerce sales are surging and brands can take heart from Singaporeans' love of trying new products.

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
Aug 18, 2019
Olivia Parker

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
Aug 18, 2019
Olivia Parker

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?
Aug 18, 2019
Olivia Parker

Are social-media brands feeling the impact of NZ's criticism?

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Brand-faithful, fairly optimistic and prone to save: NZ consumers
Aug 18, 2019
Nielsen

Brand-faithful, fairly optimistic and prone to save: NZ consumers

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

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