Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.
Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.
The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.
Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.
There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
The automotive giant’s ‘mobility’ proposition seems to have been well received.
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.
Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
Locally-owned brands win favour of Australians as nation becomes more parochial
Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.
The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.
We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.
The digital economy is transforming consumption patterns and has become a key driver of economic growth.