We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.
We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.
The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.
In-market experts explain the brands identified in our survey, and add a few of their own choices.
We asked in-market experts to explain what Samsung, LG and Naver are doing right.
AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.
We asked in-market experts to explain what AirAsia and others are doing right.
Which brands are first in the hearts of a mobile-first populace, and why?
A good price, high utility and a dash of nationalist pride go a long way in Indonesia.
Indonesia's 260 million people are optimistic, but it doesn't always translate to spending.
In-country experts weigh in on the popularity of Asus, HTC, and Uni-President in Taiwan, and suggest that pride could come before a fall
Taiwan consumers find Apple, Samsung, and Google to be their most mobile-friendly brands. Why?
CP is the indisputable strongest Thai brand thanks to its sheer size and monopoly position of the market.
Samsung, Google and Lazada come up as the top picks, besides apparent choices such as the wildly popular Line app.
Amazon is India's mobile darling, with Flipkart not far behind. PayTm, Big Bazaar, Myntra and Tata also score in the top 20.
Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.
Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.
Heritage, community involvement and fun localisation efforts help local brands stay relevant with Hong Kong consumers.
Convenience and the time-saving courtesy of smart mobile-first design win favour among Hong Kong's on-the-go populace. But what comes next?
We asked five in-market experts for their insights into South Korea's consumers.