An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
We asked three in-market experts for their take on the prospects for local versus global brands in India.