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Price, leadership woes hit Mulberry
Sep 21, 2014
Staff Reporters

Price, leadership woes hit Mulberry

BRAND HEALTH CHECK: British heritage label’s comeback hinges on celebrity tie-up and new affordable luxury range.

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Scattered brand and business strategy hurting Suning
Aug 6, 2014
Emily Tan

Scattered brand and business strategy hurting Suning

BRAND HEALTH CHECK: Retailer Suning, which built its brand on its chain of home-appliance stores, is struggling to build an online offering to match its powerful e-commerce competitors.

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Zara Korea’s price and brand problem
Jul 21, 2014
Staff Reporters

Zara Korea’s price and brand problem

BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value

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Ivory and dolphin meat: Rakuten’s sales policy raises questions
May 12, 2014
Staff Reporters

Ivory and dolphin meat: Rakuten’s sales policy raises questions

BRAND HEALTH CHECK: Trade in illegal animal goods shows the brand has work to do to become a truly global player.

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David Jones in battle to stay afloat
Apr 10, 2014
Staff Reporters

David Jones in battle to stay afloat

BRAND HEALTH CHECK: Declining profits see venerable Australian high-end department store looking for a lifeline

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Inflexible Revlon pulls plug in China
Feb 16, 2014
Staff Reporters

Inflexible Revlon pulls plug in China

BRAND HEALTH CHECK: Withdrawal from $25bn market ascribed to lack of innovation in product and retail strategy

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