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Scattered brand and business strategy hurting Suning
Aug 7, 2014
Emily Tan

Scattered brand and business strategy hurting Suning

BRAND HEALTH CHECK: Retailer Suning, which built its brand on its chain of home-appliance stores, is struggling to build an online offering to match its powerful e-commerce competitors.

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Zara Korea’s price and brand problem
Jul 22, 2014
Staff Reporters

Zara Korea’s price and brand problem

BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value

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Inflexible Revlon pulls plug in China
Feb 17, 2014
Staff Reporters

Inflexible Revlon pulls plug in China

BRAND HEALTH CHECK: Withdrawal from $25bn market ascribed to lack of innovation in product and retail strategy

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