Articles: 11 Results Filter results»
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Stopping the downward spiral at Maxis
Jun 23, 2016
Staff Reporters

Stopping the downward spiral at Maxis

BRAND HEALTH CHECK: The Malaysian telco’s users are leaving it in droves and writing songs about it. Is it too late?

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Brand Health Check: Time for a new remedy at Eu Yan Sang
Apr 25, 2016
Staff Reporters

Brand Health Check: Time for a new remedy at Eu Yan Sang

With consecutive quarter losses, Eu Yan Sang needs a new brand recipe to boost revenues.

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Jollibee’s global ambition faces a battle
Mar 23, 2016
Staff Reporters

Jollibee’s global ambition faces a battle

BRAND HEALTH CHECK: The chain’s popularity at home has yet to translate into global success despite years of trying.

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Sasa Hong Kong needs more than stores
Feb 12, 2016
Staff Reporters

Sasa Hong Kong needs more than stores

BRAND HEALTH CHECK: With high-volume sales on the out, Sasa has to turn itself into more than a bargain brand.

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Xiaomi’s sales blip is a cause for worry
Jan 12, 2016
Staff Reporters

Xiaomi’s sales blip is a cause for worry

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

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Groupon needs loyalty more than deals
Nov 12, 2015
Staff Reporters

Groupon needs loyalty more than deals

BRAND HEALTH CHECK: Reliance on short-sighted discounts, with poor customer experience, has damaged the brand.

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Hyundai flounders due to sedan reliance
Oct 19, 2015
Staff Reporters

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

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Pizza Hut’s delivering poorly in China
Jun 10, 2015
Staff Reporters

Pizza Hut’s delivering poorly in China

BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.

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Lack of focus drags down Hong Kong's Giordano
May 21, 2015
Staff Reporters

Lack of focus drags down Hong Kong's Giordano

BRAND HEALTH CHECK: Poor decisions and a flawed merchandise mix have seen Giordano’s appeal fall dramatically.

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Zara Korea’s price and brand problem
Jul 22, 2014
Staff Reporters

Zara Korea’s price and brand problem

BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value

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Inflexible Revlon pulls plug in China
Feb 17, 2014
Staff Reporters

Inflexible Revlon pulls plug in China

BRAND HEALTH CHECK: Withdrawal from $25bn market ascribed to lack of innovation in product and retail strategy

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