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The year in review: Our top-5 lists for 2014
Dec 19, 2014
Staff Reporters

The year in review: Our top-5 lists for 2014

Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.

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Millennial mums blow the budget on Christmas
Dec 19, 2014
Marie Gruy

Millennial mums blow the budget on Christmas

Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.

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Best of 2014: The year's most-read stories
Dec 19, 2014
Staff Reporters

Best of 2014: The year's most-read stories

Our annual year-in-review series concludes with a list of the year's most-read articles.

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How to market to Hong Kong’s 'maturing' Generation-Y
Dec 18, 2014
Adrian Peter Tse

How to market to Hong Kong’s 'maturing' Generation-Y

HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.

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Great Eastern’s CMO talks SG50 plans
Dec 18, 2014
Byravee Iyer

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

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Best of 2014: Top 5 PR disasters
Dec 18, 2014
Staff Reporters

Best of 2014: Top 5 PR disasters

Our annual year-in-review series continues with the year's top 5 PR disasters

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Why 96% of new product launches in China fail
Dec 17, 2014
Matthew Miller

Why 96% of new product launches in China fail

GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental revenue gains once cannibalisation is taken into account, according to just-released research from TNS.

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Best of 2014: Top 5 perplexing ads
Dec 17, 2014
Staff Reporters

Best of 2014: Top 5 perplexing ads

Our annual year-in-review series continues with the year's top 5 most perplexing ads.

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Ad blockers gain ground as consumers say 'Enough'
Dec 16, 2014
Marie Griffin

Ad blockers gain ground as consumers say 'Enough'

What does the growing adoption of ad-blocking say about today's digital advertising?

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Anonymous messaging apps: Should brands approach with caution?
Dec 16, 2014
Sarah Shearman

Anonymous messaging apps: Should brands approach with caution?

In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.

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Best of 2014: Top 5 campaigns
Dec 16, 2014
Staff Reporters

Best of 2014: Top 5 campaigns

Our annual year-in-review series continues with the year's top 5 campaigns.

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Best of 2014: Chatter and lookalikes
Dec 15, 2014
Staff Reporters

Best of 2014: Chatter and lookalikes

Our annual year-in-review series continues with the year's top bits of industry chatter, plus our annual selection of industry people who may have been 'separated at birth' from someone a bit more famous.

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Wrap-up: 8 things you need to know this week
Dec 12, 2014
Adrian Peter Tse

Wrap-up: 8 things you need to know this week

HONG KONG - Asian airlines take on “nutty” passengers, a Harvard “jerk” causes a stir, Instagram reaches 300 million average monthly users, Yahoo shuts offices in Southeast Asia, and some people change jobs before the New Year. These are just a few things you need to know for this week.

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Asian Champions of Design: Mikimoto
Dec 12, 2014
Katie Ewer

Asian Champions of Design: Mikimoto

Is nature the ultimate designer? For many centuries in fine jewellery and fashion, that was the prevailing wisdom. Kokichi Mikimoto disagreed.

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Best of 2014: Top 5 'Diary' entries
Dec 12, 2014
Staff Reporters

Best of 2014: Top 5 'Diary' entries

Our annual year-in-review series continues with the year's top 5 'Diary' entries.

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Instagram hits 300 million: What the milestone means for marketers
Dec 11, 2014
Jason Wincuinas

Instagram hits 300 million: What the milestone means for marketers

Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?

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Thai telecom giant AIS returns to emotional roots
Dec 11, 2014
Adrian Peter Tse

Thai telecom giant AIS returns to emotional roots

THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.

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Best of 2014: Top 5 breakups
Dec 11, 2014
Staff Reporters

Best of 2014: Top 5 breakups

Our annual year-in-review series continues with the year's top 5 breakups.

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‘Design-led digital’ gains traction in Asia: Brilliant Basics
Dec 10, 2014
Adrian Peter Tse

‘Design-led digital’ gains traction in Asia: Brilliant Basics

SINGAPORE – On the back of client wins in the banking, education and travel sectors, Brilliant Basics, a digital product design firm, has launched in Singapore. The company wants to position itself for a greater demand in Asia for digital products designed with the customer experience in mind.

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Best of 2014: Top 5 moves
Dec 10, 2014
Staff Reporters

Best of 2014: Top 5 moves

Our annual year-in-review series continues with the year's top 5 moves.

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