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Top 10 Christmas Ads
Dec 14, 2011
Staff Reporters

Top 10 Christmas Ads

In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.

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PROFILE: Epsilon's Leung says put  yourself, and your staff, in the customer’s shoes
Nov 21, 2011
Emily Tan

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.

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PROFILE: LG's Kenneth Hong talks global marketing from Korea
Oct 26, 2011
Paul Howell

PROFILE: LG's Kenneth Hong talks global marketing from Korea

SEOUL - Kenneth Hong, director of LG's global communications group, reflects on the company and working in the unique Korean market.

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PROFILE: Aegis' global digital chief to foster 'thought leadership'
Oct 20, 2011
Alasdair Reid

PROFILE: Aegis' global digital chief to foster 'thought leadership'

GLOBAL - John Murray wants to encourage the best in ideas and policies at Aegis Media's new global Digital Action Group.

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Highlights from the first China Media Agency Roundtable in Shanghai
Oct 18, 2011
Jenny Chan 陳詠欣

Highlights from the first China Media Agency Roundtable in Shanghai

SHANGHAI - In the first ever 'China media agency roundtable' organised by Campaign and sponsored by Tencent Mind, six agency heads came together to discuss the topics that are driving the industry forward in the complex Chinese market.

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Brands must reckon with changing gender dynamics in China
Oct 10, 2011
Jolene Otremba

Brands must reckon with changing gender dynamics in China

CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.

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Samba, Sumo, and Smirnoff: Life after dark at Spikes
Sep 20, 2011
Staff Reporters

Samba, Sumo, and Smirnoff: Life after dark at Spikes

SPIKES ASIA - Last night's 'Networking after dark' events kept the Spikes party going well into the night for delegates and the wider industry in Singapore. Campaign's reporters were on the scene.

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Fun at Spikes after sunset
Sep 16, 2011
Staff Reporters

Fun at Spikes after sunset

SINGAPORE - Spikes Asia isn’t just about seminars; when the sun goes down the industry comes out to play. There’s something happening on each evening of the festival with opportunities to network, compare offices with some of Singapore’s agencies, and celebrate at the awards show after-party.

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Nissan news centre highlights potential for proactive corporate comms in Asia
Sep 15, 2011
David Blecken

Nissan news centre highlights potential for proactive corporate comms in Asia

YOKOHAMA – Having announced plans to launch an in-house content production facility early in the year, Nissan is preparing for its official opening of its Global Media Centre later this month. Ahead of the launch, Campaign asked the unit's editor-in-chief Dan Sloan about his objectives.

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25 Years' Creativity: Julian Schreiber on the future of advertising
Sep 14, 2011
Julian Schreiber

25 Years' Creativity: Julian Schreiber on the future of advertising

Julian Schreiber, creative director at Clemenger BBDO, ponders the future of advertising with the help of three colleagues.

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NETWORKING AFTER DARK: Monday 19 September
Sep 14, 2011
Staff Reporters

NETWORKING AFTER DARK: Monday 19 September

On the second night of Spikes Asia 2011, some of Singapore's leading agencies host parties around the city for delegates to network at and enjoy drinks and nibbles.

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Spikes delegates to be 'Rudely Interrupted' at awards afterparty
Sep 12, 2011
Staff Reporters

Spikes delegates to be 'Rudely Interrupted' at awards afterparty

SINGAPORE - Celebrated Australian indie-rock band, 'Rudely Interrupted', will perform at the Spikes Asia awards afterparty on September 20.

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Top 10 rugby TVCs to kick off the 2011 World Cup
Sep 8, 2011
Rhandell Rubio

Top 10 rugby TVCs to kick off the 2011 World Cup

Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with the Rugby World Cup 2011 kicking off today, Campaign takes a look at 10 of the best rugby-themed TVCs that set off to tackle the hearts and minds of consumers.

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Sep 8, 2011
Jenny Chan 陳詠欣

"Lite-blogging" services make their mark in China

CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.

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25 Years' Creativity: Tim Isaac reflects on 25 years in Asia
Sep 7, 2011
Tim Isaac

25 Years' Creativity: Tim Isaac reflects on 25 years in Asia

In the time that has passed since Ogilvy & Mather's Tim Isaac left the UK for Singapore in 1986, advertising in the region has come a long way.

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Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong
Sep 7, 2011
Rhandell Rubio

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Keith Ho, executive creative director, Grey Hong Kong, shares on his love for chocolate and cats and his frequent visits to his planet of ideas via his bed and bathtub - no cupboards involved though.

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'Networking after dark' opens agency doors for Spikes Asia 2011
Sep 6, 2011
Jenny Chan 陳詠欣

'Networking after dark' opens agency doors for Spikes Asia 2011

SINGAPORE - On the second evening of Spikes Asia 2011, five agencies will open their doors for another night of networking opportunities.

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PROFILE: Olympus aiming for number three in digital cameras
Sep 5, 2011
Benjamin Li

PROFILE: Olympus aiming for number three in digital cameras

It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.

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Ad Stars chairman aims to strengthen Korean creative with online insight exchange
Aug 30, 2011
David Blecken

Ad Stars chairman aims to strengthen Korean creative with online insight exchange

BUSAN – Hwan Jin Choi (pictured), chairman of the Ad Stars, a Busan-based international advertising festival, speaks exclusively to Campaign about the future of the event, and the industry's prospects in Asia.

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TBWA to get the Spikes Asia 2011 party started
Aug 29, 2011
Paul Howell

TBWA to get the Spikes Asia 2011 party started

SINGAPORE - This year's Spikes Asia festival of creativity will feature a number of strong networking opportunities, including the opening night reception sponsored by TBWA.