In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.
ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.
SEOUL - Kenneth Hong, director of LG's global communications group, reflects on the company and working in the unique Korean market.
GLOBAL - John Murray wants to encourage the best in ideas and policies at Aegis Media's new global Digital Action Group.
SHANGHAI - In the first ever 'China media agency roundtable' organised by Campaign and sponsored by Tencent Mind, six agency heads came together to discuss the topics that are driving the industry forward in the complex Chinese market.
CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.
SPIKES ASIA - Last night's 'Networking after dark' events kept the Spikes party going well into the night for delegates and the wider industry in Singapore. Campaign's reporters were on the scene.
SINGAPORE - Spikes Asia isn’t just about seminars; when the sun goes down the industry comes out to play. There’s something happening on each evening of the festival with opportunities to network, compare offices with some of Singapore’s agencies, and celebrate at the awards show after-party.
YOKOHAMA – Having announced plans to launch an in-house content production facility early in the year, Nissan is preparing for its official opening of its Global Media Centre later this month. Ahead of the launch, Campaign asked the unit's editor-in-chief Dan Sloan about his objectives.
Julian Schreiber, creative director at Clemenger BBDO, ponders the future of advertising with the help of three colleagues.
On the second night of Spikes Asia 2011, some of Singapore's leading agencies host parties around the city for delegates to network at and enjoy drinks and nibbles.
SINGAPORE - Celebrated Australian indie-rock band, 'Rudely Interrupted', will perform at the Spikes Asia awards afterparty on September 20.
Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with the Rugby World Cup 2011 kicking off today, Campaign takes a look at 10 of the best rugby-themed TVCs that set off to tackle the hearts and minds of consumers.
CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.
In the time that has passed since Ogilvy & Mather's Tim Isaac left the UK for Singapore in 1986, advertising in the region has come a long way.
Keith Ho, executive creative director, Grey Hong Kong, shares on his love for chocolate and cats and his frequent visits to his planet of ideas via his bed and bathtub - no cupboards involved though.
SINGAPORE - On the second evening of Spikes Asia 2011, five agencies will open their doors for another night of networking opportunities.
It often takes two to dominate a market. Nike and Adidas have a clear lead in the sports apparel sector, and Coca-Cola and Pepsi share most of the honours in the soft drink market. In the camera industry, it's Canon and Nikon, but there's at least one major player looking to make its mark against them.
BUSAN – Hwan Jin Choi (pictured), chairman of the Ad Stars, a Busan-based international advertising festival, speaks exclusively to Campaign about the future of the event, and the industry's prospects in Asia.
SINGAPORE - This year's Spikes Asia festival of creativity will feature a number of strong networking opportunities, including the opening night reception sponsored by TBWA.