From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."
SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?
In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.
AI based nudges would be even more powerful levers to modify behaviour
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Six experts gaze into the crystal ball and predict the biggest shifts that will occur within the adtech industry in what is expected to be a whirlwind year.
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
Four branding experts give their view on which brands will be the ones to watch over the next decade.
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.