CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.
Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.
Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?
Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
North Korea is, to all intents and purposes, ad-free, giving its packaging design, streetscapes and shops a unique look, but for how much longer?
The FMCG giant is scrapping individual agency relationships.
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."
The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.
Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.