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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
Oct 4, 2019
Surekha Ragavan

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

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What we'd eliminate from our jobs if we could: Industry pros confess
Oct 3, 2019
Staff Reporters

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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Will TikTok thrive or pull a Vine?
Oct 3, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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Will a new CEO change McCann's fortunes in Japan?
Oct 2, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
Oct 1, 2019
Cindy Gu

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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How creative festivals can connect with 'Gen C'
Sep 30, 2019
Adam Harriden

How creative festivals can connect with 'Gen C'

Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.

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Keeping pace with... Google's Tara Mckenty
Sep 30, 2019
Jessica Goodfellow

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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How adland can better engage with deaf and hard-of-hearing people
Sep 30, 2019
Lindsay Stein

How adland can better engage with deaf and hard-of-hearing people

Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.

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What goes into glass ceilings, and how to smash them
Sep 30, 2019
Staff Reporters

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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Amazon gears up for advertising services push in Asia
Sep 30, 2019
David Blecken, Jessica Goodfellow

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

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Mining your 'emotional data'
Sep 27, 2019
Staff Reporters

Mining your 'emotional data'

WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.

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How Diageo is using data to fix gender imbalance in creative work
Sep 26, 2019
Staff Reporters

How Diageo is using data to fix gender imbalance in creative work

We caught up with Diageo's India CMO Julie Bramham with questions about how the brand is working to make its creative more representative.

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IPG's Roth: Industry diversity still 'fairly pathetic'
Sep 25, 2019
Matthew Miller

IPG's Roth: Industry diversity still 'fairly pathetic'

Michael Roth told a Spikes Asia crowd that diversity and inclusion are business imperatives that have played a big part in Interpublic Group's recent turnaround.

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I was told to 'dial down' my homosexuality
Sep 24, 2019
Anonymous

I was told to 'dial down' my homosexuality

UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.

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How Mondelez and Silverpush snared Spider-Man fans for Oreo
Sep 24, 2019
Staff Reporters

How Mondelez and Silverpush snared Spider-Man fans for Oreo

CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

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How to succeed as a woman in Asia
Sep 23, 2019
Surekha Ragavan

How to succeed as a woman in Asia

Campaign Asia-Pacific speaks to women about how they are working to break down cultural barriers that have perpetuated gender inequality in Asia's ad industry.

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The Power of an Authentic Voice
Sep 23, 2019

The Power of an Authentic Voice

Join BBC for the Power of Authentic Voice and discover the commercial opportunities of branded podcasts, explore effectiveness measurement for audio messaging, and network with industry leaders and experts.

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Is flexible working in adland just a pipe dream?
Sep 20, 2019
Sara Spary

Is flexible working in adland just a pipe dream?

Can flexible working ever work in an industry historically beset by presenteeism?

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Making a statement: when fashion meets protest
Sep 20, 2019
Olivia Parker

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

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'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO
Sep 19, 2019
Surekha Ragavan

'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

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