Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.
Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.
WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.
We caught up with Diageo's India CMO Julie Bramham with questions about how the brand is working to make its creative more representative.
Michael Roth told a Spikes Asia crowd that diversity and inclusion are business imperatives that have played a big part in Interpublic Group's recent turnaround.
UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.
CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.
Campaign Asia-Pacific speaks to women about how they are working to break down cultural barriers that have perpetuated gender inequality in Asia's ad industry.
Join BBC for the Power of Authentic Voice and discover the commercial opportunities of branded podcasts, explore effectiveness measurement for audio messaging, and network with industry leaders and experts.
Can flexible working ever work in an industry historically beset by presenteeism?
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.