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How rural Indonesians use technology, and the lessons for brands
Jul 19, 2019
Annya Suhardi

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

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80% of all spirits and alcohol consumed in China is with a meal: MHD China
Jul 19, 2019
Surekha Ragavan

80% of all spirits and alcohol consumed in China is with a meal: MHD China

The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.

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Delving into Libra: Is Facebook's currency the future of finance?
Jul 17, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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Why brands should pay attention to non-traditional sports
Jul 16, 2019
Surekha Ragavan

Why brands should pay attention to non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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How Tiffany’s China strategy combats economic turbulence
Jul 15, 2019
Yiling Pan

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth
Jul 14, 2019
Robert Sawatzky

Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth

Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.

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Mobile looms larger among Filipinos' favourite local brands
Jul 14, 2019
Robert Sawatzky

Mobile looms larger among Filipinos' favourite local brands

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

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'Pinoy pride' and celebrity propels Filipino fashion brands
Jul 14, 2019
Robert Sawatzky

'Pinoy pride' and celebrity propels Filipino fashion brands

Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.

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Fast growth fuels trials of new brands in the Philippines
Jul 14, 2019
Nielsen

Fast growth fuels trials of new brands in the Philippines

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

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Why does the ad industry keep making racist mistakes?
Jul 11, 2019
Ravi Amaratunga Hitchcock

Why does the ad industry keep making racist mistakes?

Our industry keeps on making simplistic racist clichés across all forms of advertising in 2019. Ravi Amaratunga Hitchcock of Pi Studios asks: How is it still happening? How can it be stopped?

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How Chinese O2O is changing retail experiences
Jul 11, 2019
Surekha Ragavan

How Chinese O2O is changing retail experiences

Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.

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How 5G will affect marketing communications
Jul 10, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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Welcome to advertising-free DPRK
Jul 9, 2019
Nicholas Bonner

Welcome to advertising-free DPRK

North Korea is, to all intents and purposes, ad-free, giving its packaging design, streetscapes and shops a unique look, but for how much longer?

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Will more clients follow Unilever in adopting a holding company model?
Jul 9, 2019
Maisie McCabe

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

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How brands can be smarter with data science
Jul 9, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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The questions Amazon doesn't want marketers to ask
Jul 8, 2019
Jessica Peltz-Zatulove

The questions Amazon doesn't want marketers to ask

"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."

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Samsung still Indonesia's favourite brand
Jul 7, 2019
Olivia Parker

Samsung still Indonesia's favourite brand

The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.

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Alfamart, BCA, GoJek; local Indonesian brands soar in popularity
Jul 7, 2019
Olivia Parker

Alfamart, BCA, GoJek; local Indonesian brands soar in popularity

The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.

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Twitter down but Facebook, Instagram more popular than ever in social Indonesia
Jul 7, 2019
Olivia Parker

Twitter down but Facebook, Instagram more popular than ever in social Indonesia

Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.

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Indonesian consumers confident and willing to spend
Jul 7, 2019
Nielsen

Indonesian consumers confident and willing to spend

Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.

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