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The right kinds of ads will take us to the stars
Feb 28, 2018
Tham Khai Meng

The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.

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How storytelling defeated rationalism
Dec 5, 2016
Tham Khai Meng

How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

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