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MediaTV Christmas special: The dream job question
Dec 18, 2009
Staff Reporters

MediaTV Christmas special: The dream job question

ASIA-PACIFIC - In MediaTV's final Christmas special, we ask the industry's most prominent players what their dream job would be.

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MediaTV Christmas special: The superpower question
Dec 17, 2009
Staff Reporters

MediaTV Christmas special: The superpower question

ASIA-PACIFIC - We asked the industry's best and brightest what superpower they would have.

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MediaTV: Agency heads review of the year
Dec 16, 2009
Staff Reporters

MediaTV: Agency heads review of the year

ASIA-PACIFIC - MediaTV caught up with the region's agency bosses at the recent Agency of the Year Awards and asked them their thoughts on the past year.

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MediaTV Christmas special: Industry leaders on the spot
Dec 16, 2009
Staff Reporters

MediaTV Christmas special: Industry leaders on the spot

ASIA-PACIFIC - See what happened when we posed our toughest questions to the industry's best and brightest.

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MediaTV: Singapore Tourism Board's marketing strategy
Dec 14, 2009
Staff Reporters

MediaTV: Singapore Tourism Board's marketing strategy

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the "core" of its marketing activities.

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MediaTV: Tourism Australia's marketing strategy
Dec 7, 2009
Staff Reporters

MediaTV: Tourism Australia's marketing strategy

ASIA-PACIFIC - General manager of Tourism Australia in Southeast Asia and the Gulf region Maggie White says that, as the group's marketing strategy shifted toward digital in 2009, focus on TV advertising waned, though print is still a key marketing platform.

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MediaTV: Mandarin Oriental's marketing strategy
Nov 23, 2009
Staff Reporters

MediaTV: Mandarin Oriental's marketing strategy

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

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MediaTV: Ken Mandel in the Yahoo Big Idea Chair
Nov 5, 2009
Staff Reporters

MediaTV: Ken Mandel in the Yahoo Big Idea Chair

ASIA-PACIFIC - Ken Mandel, vice-president and managing director of Yahoo Southeast Asia, says digital marketing in Asia lags behind the West, but is improving as marketers learn that integration can happen with every campaign they run.

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MediaTV: Luxury, consumers and the recession - the full series
Oct 30, 2009
Staff Reporters

MediaTV: Luxury, consumers and the recession - the full series

ASIA-PACIFIC - In the past 12 months, consumers have drastically altered their spending patterns and their relationship with luxury brands. In a series that examines luxury brands' marketing strategies, MediaTV aimed to find out from key executives how these brands are reacting.

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MediaTV: IWC's luxury strategy
Oct 27, 2009
Staff Reporters

MediaTV: IWC's luxury strategy

ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.

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MediaTV: Fred Koblinger in the Yahoo Big Idea Chair
Oct 15, 2009
Staff Reporters

MediaTV: Fred Koblinger in the Yahoo Big Idea Chair

ASIA-PACIFIC - Fred Koblinger, CEO of PKP Proximity and BBDO Holding of Austria, says that while 'scam' ads serve a purpose in the advertising world, they are dangerous because they set unrealistic standards of creativity.

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MediaTV: BMW's luxury strategy
Oct 12, 2009
Staff Reporters

MediaTV: BMW's luxury strategy

ASIA-PACIFIC - Managing director of BMW Asia Johannes Seibert says that one of the challenges to marketing a luxury car brand in the current climate is instilling confidence in consumers that a brand will still exist in the next decade.

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MediaTV: Piyush Pandey in the Yahoo Big Idea Chair
Oct 8, 2009
Staff Reporters

MediaTV: Piyush Pandey in the Yahoo Big Idea Chair

ASIA-PACIFIC - Executive chairman and creative director of Ogilvy & Mather India and South Asia Piyush Pandey says there is, in fact, no secret to a big idea.

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MediaTV: David Droga in the Yahoo Big Idea Chair
Oct 2, 2009
Staff Reporters

MediaTV: David Droga in the Yahoo Big Idea Chair

ASIA-PACIFIC - David Droga, founder and creative chairman of Droga5, discusses the secret to a 'big idea' plus the issue of 'scam' advertising in the first of MediaTV's interviews with the jury members of Spikes Asia.

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MediaTV: Luxury, consumers and the recession
Sep 24, 2009
Staff Reporters

MediaTV: Luxury, consumers and the recession

ASIA-PACIFIC - How have consumers altered their relationship with luxury brands over the past 12 months? And how are brands reacting?

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MediaTV: How to build a brand online - the full series
Sep 23, 2009
Staff Reporters

MediaTV: How to build a brand online - the full series

With the proliferation of digital as a key marketing platform, MediaTV interviewed a range of regional brand executives, hailing from industries including IT, beverage and banking, who could offer advice to other brands looking to expand their digital exposure.

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MediaTV: Diageo's digital strategy
Aug 24, 2009
Staff Reporters

MediaTV: Diageo's digital strategy

ASIA-PACIFIC - James Thompson, head of marketing for Diageo Asia-Pacific, warns against the "intrusiveness" of mobile marketing in the second part of MediaTV's series on building brands online.

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MediaTV: Intel's digital strategy
Aug 17, 2009
Staff Reporters

MediaTV: Intel's digital strategy

In the first part of MediaTV's series looking at how to build a brand online, Greg Fisher, Asia-Pacific manager of advertising and marketing services at Intel, reveals how the brand determines the amount of its budget to spend online.

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MediaTV: How to build a brand online
Aug 11, 2009
Staff Reporters

MediaTV: How to build a brand online

Some of the region's most digitally savvy brands will reveal how they have succeeded in online media in the latest interview series on MediaTV.

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MediaTV: 'The Olympic Effect' series in full
Aug 5, 2009
Staff Reporters

MediaTV: 'The Olympic Effect' series in full

One year on from the launch of the Beijing Olympics, MediaTV spoke to some of the brands involved about how the Games had changed Asia's sportswear sector.

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