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Economic indicators cause for some concern Down Under
Jun 23, 2019
Staff Reporters

Economic indicators cause for some concern Down Under

Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.

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My culture: APAC creatives on their wellsprings of inspiration
Jun 17, 2019
Staff Reporters

My culture: APAC creatives on their wellsprings of inspiration

What inspires the inspired? Some of the region's luminaries reveal what moves them.

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2019 Cannes contenders: APAC agency leaders pick the top work
Jun 13, 2019
Staff Reporters

2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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Welcome to Asia's Top 1000 Brands 2019
Jun 11, 2019
Staff Reporters

Welcome to Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

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Asia's Top 1000 Brands white paper illuminates 2019 trends
Jun 11, 2019
Staff Reporters

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

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2019 Cannes contenders: #StopSayingWomenCant by Ogilvy
Jun 6, 2019
Staff Reporters

2019 Cannes contenders: #StopSayingWomenCant by Ogilvy

To coincide with International Women's Day, Greenply looked to challenge the perception that carpentry is a man's domain.

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2019 Cannes contenders: 'AI Love' by MullenLowe Singapore
Jun 6, 2019
Staff Reporters

2019 Cannes contenders: 'AI Love' by MullenLowe Singapore

On Valentine’s Day, Closeup created an experiment to determine if love can blossom between a smartphone and a tablet.

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2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys
Jun 6, 2019
Staff Reporters

2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys

To promote its Spring Summer 18′ Sport collection, Berlei employed some bouncing boobs to demonstrate the impact sports have on women’s breasts when they're not wearing a sports bra.

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2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo
Jun 6, 2019
Staff Reporters

2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo

This rebranding exercise for an athletic association doubled as a platform to help raise interest in under-appreciated para sports.

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2019 Cannes contenders: 'Meet Me Halfway' by Forsman & Bodenfors Singapore
Jun 6, 2019
Staff Reporters

2019 Cannes contenders: 'Meet Me Halfway' by Forsman & Bodenfors Singapore

Part of the beauty brand's Change Destiny series, the ad hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

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Mobile users are cheaper in SEA, but harder to convert
May 28, 2019
Staff Reporters

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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Marketing for Ramadan? Put your money in mobile, research says
May 3, 2019
Staff Reporters

Marketing for Ramadan? Put your money in mobile, research says

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

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Online video revenue in APAC set to double over 5 years
Apr 25, 2019
Staff Reporters

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.

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How a tea brand inspired Taiwan office workers to dream
Apr 11, 2019
Staff Reporters

How a tea brand inspired Taiwan office workers to dream

CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.

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APAC consumers more defensive about data: Research
Apr 4, 2019
Staff Reporters

APAC consumers more defensive about data: Research

TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.

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Apr 3, 2019
Staff Reporters

"The social media party is over": Industry in Asia not convinced by Zuckerberg op-ed

Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

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Marcomms is in a mid-life crisis, but we can survive it
Mar 28, 2019
Staff Reporters

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

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Speed the biggest challenge for APAC mobile consumers
Mar 25, 2019
Staff Reporters

Speed the biggest challenge for APAC mobile consumers

TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.

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Agency Report Card 2018: Publicis Worldwide
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Publicis Worldwide

2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.

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Agency Report Card 2018: MullenLowe
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: MullenLowe

MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.

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