CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
New study interviewing business leaders highlights Singapore as the global marketing hub of the future.
TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.
What inspires the inspired? Some of the region's luminaries reveal what moves them.
We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.
Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.
Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.
To coincide with International Women's Day, Greenply looked to challenge the perception that carpentry is a man's domain.
On Valentine’s Day, Closeup created an experiment to determine if love can blossom between a smartphone and a tablet.
To promote its Spring Summer 18′ Sport collection, Berlei employed some bouncing boobs to demonstrate the impact sports have on women’s breasts when they're not wearing a sports bra.
This rebranding exercise for an athletic association doubled as a platform to help raise interest in under-appreciated para sports.
Part of the beauty brand's Change Destiny series, the ad hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.
TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.
A Media Partners Asia report predicts US$52 billion in revenue in 2024.
CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.
TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.
Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.