From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.
Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.
Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.
PR firms must reassure consumers to head off online resentment when Asian companies take over Western brands.
Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.