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INSIGHT: Consumer demand for a more local voice in SEA
Jun 3, 2011
Magz Osborne

INSIGHT: Consumer demand for a more local voice in SEA

As consumer touchpoints change in many Southeast Asian markets, the language they are presented in is also evolving.

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Profile: ANZ's regional brand builder Wendy Lim
May 4, 2011
Magz Osborne

Profile: ANZ's regional brand builder Wendy Lim

Having come out of the global recession relatively unscathed, ANZ's Wendy Lim tells Campaign the bank is now adopting a more old-fashioned style of banking.

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Generation Y: The young and the restless
Mar 29, 2011
Magz Osborne

Generation Y: The young and the restless

The next generation of agency talent is proving difficult to hold on to, which could have a serious impact on the industry's future.

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