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Technology can take the pain out of pitching
Apr 23, 2014
Madeleine Ross

Technology can take the pain out of pitching

As costly traditional pitches offer no guarantee of success, some agencies are trying alternative approaches to get clients’ attention.

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Acquisitions turn sour when cultures collide
Mar 11, 2014
Madeleine Ross

Acquisitions turn sour when cultures collide

With many agency groups growing by acquisition rather than organically, what is the best way of making sure they succeed?

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Branded content: That’s entertainment
Dec 1, 2013
Madeleine Ross

Branded content: That’s entertainment

Branded content is diversifying, driven by the realisation that consumers are willing to interact in return for a worthwhile experience.

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