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How to name a new brand in an age of global business
Feb 19, 2019
Louise George Kittaka

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

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Project Me: crafting a 'personal brand' for career success
Nov 30, 2018
Louise George Kittaka

Project Me: crafting a 'personal brand' for career success

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

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