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Highlights from the first China Media Agency Roundtable in Shanghai
Oct 18, 2011
Jenny Chan 陳詠欣

Highlights from the first China Media Agency Roundtable in Shanghai

SHANGHAI - In the first ever 'China media agency roundtable' organised by Campaign and sponsored by Tencent Mind, six agency heads came together to discuss the topics that are driving the industry forward in the complex Chinese market.

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Sep 7, 2011
Jenny Chan 陳詠欣

"Lite-blogging" services make their mark in China

CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.

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'Networking after dark' opens agency doors for Spikes Asia 2011
Sep 5, 2011
Jenny Chan 陳詠欣

'Networking after dark' opens agency doors for Spikes Asia 2011

SINGAPORE - On the second evening of Spikes Asia 2011, five agencies will open their doors for another night of networking opportunities.

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CCTV's Baidu exposé hints at the start of 'Search Wars II'
Aug 18, 2011
Jenny Chan 陳詠欣

CCTV's Baidu exposé hints at the start of 'Search Wars II'

BEIJING - CCTV's week-long exposé on Baidu's oversight of its advertising platforms underscores a tussle between traditional and new media for lucrative ad dollars.

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HK independent agencies enter new growth phase
Aug 10, 2011
Jenny Chan 陳詠欣

HK independent agencies enter new growth phase

HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.

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