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The race to build AI tools
Jan 16, 2017
Gabey Goh

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Roundtable: Digital pain points include attribution, measurement,  justifying costs
Dec 8, 2016
Gabey Goh

Roundtable: Digital pain points include attribution, measurement, justifying costs

At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.

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Challenging times ahead for CMOs: Oracle survey
Nov 25, 2016
Gabey Goh

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Bing-ing it back in Asia: Search engine touts ad offerings
Nov 24, 2016
Gabey Goh

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

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Options aplenty for Malaysia in F1-less future
Nov 23, 2016
Gabey Goh

Options aplenty for Malaysia in F1-less future

Regional and local motorsport events might get more attention, which could work out to the benefit of brands.

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Grasping the creative in programmatic
Nov 23, 2016
Gabey Goh

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

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Last lap for Singapore F1 Grand Prix?
Nov 21, 2016
Gabey Goh

Last lap for Singapore F1 Grand Prix?

As Malaysia reportedly plans to drop its Formula One event, industry pundits weigh in on the possibility of Singapore without an F1 night race.

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How Disney’s Finding Dory used mobile video to win over Indonesia
Nov 21, 2016
Gabey Goh

How Disney’s Finding Dory used mobile video to win over Indonesia

CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.

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CMOs first in the firing line if business targets not met: Accenture Strategy
Nov 3, 2016
Gabey Goh

CMOs first in the firing line if business targets not met: Accenture Strategy

To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.

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India leads adoption of header bidding in Asia: AppNexus
Nov 1, 2016
Gabey Goh

India leads adoption of header bidding in Asia: AppNexus

AppNexus’ APAC chief talks to Campaign Asia-Pacific about mobile driving programmatic, as well as header bidding’s potential for publishers and the threat it poses to Google.

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Viewability? Well, it’s a start
Oct 10, 2016
Gabey Goh

Viewability? Well, it’s a start

The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.

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Rise of design-led thinking a boon for creatives: Adobe
Sep 27, 2016
Gabey Goh

Rise of design-led thinking a boon for creatives: Adobe

Rise of design-led thinking in the realm of business having positive spillover effect on creative careers says Adobe.

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Globe's journey to becoming an experience business
Aug 31, 2016
Gabey Goh

Globe's journey to becoming an experience business

VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.

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Mobile roadblocks set off hunt for a bypass
Aug 30, 2016
Gabey Goh

Mobile roadblocks set off hunt for a bypass

As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.

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Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
Aug 30, 2016
Gabey Goh

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

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Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl
Aug 29, 2016
Gabey Goh

Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl

INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.

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Safety key for Pokemon Go brand following Japan death
Aug 25, 2016
Gabey Goh

Safety key for Pokemon Go brand following Japan death

The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.

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Finding audiences: Not all location data are created equal
Aug 23, 2016
Gabey Goh

Finding audiences: Not all location data are created equal

Location has levels of precision, and much of the data out there may not be up to marketers' expectations.

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Tech wrapup: Sizmek, LinkedIn, AdAsia, CNN Digital and more
Aug 5, 2016
Gabey Goh

Tech wrapup: Sizmek, LinkedIn, AdAsia, CNN Digital and more

A weekly round-up of tech news and announcements.

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Lego Nexo Knights charge into 'retailtainment', armed with VR
Aug 4, 2016
Gabey Goh

Lego Nexo Knights charge into 'retailtainment', armed with VR

In-store VR-enabled play experiences are only part of an all-out Asia campaign.

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