Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.
Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.
Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.
Regional and local motorsport events might get more attention, which could work out to the benefit of brands.
It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.
As Malaysia reportedly plans to drop its Formula One event, industry pundits weigh in on the possibility of Singapore without an F1 night race.
CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.
AppNexus’ APAC chief talks to Campaign Asia-Pacific about mobile driving programmatic, as well as header bidding’s potential for publishers and the threat it poses to Google.
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers says Adobe.
VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.
As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.
New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.
INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
Location has levels of precision, and much of the data out there may not be up to marketers' expectations.
A weekly round-up of tech news and announcements.
In-store VR-enabled play experiences are only part of an all-out Asia campaign.