Articles: 2 Results Filter results»
Order By: Latest
Premium
PROFILE: Epsilon's Leung says put  yourself, and your staff, in the customer’s shoes
Nov 21, 2011
Emily Tan

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.

Premium
Brands asleep during social media primetime: Indian study
Jun 29, 2011
Emily Tan

Brands asleep during social media primetime: Indian study

MUMBAI - Engaging with Facebook's 25 million users is paramount for local brands in search of market growth, but many of them are out of sync with consumers, a new study has found.

Filter results

Date

Article Type

Site Category

Author