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Make your ads sound clever: Why sound branding matters
Aug 20, 2018
Emily Tan

Make your ads sound clever: Why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

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What brands should know as NFC technology comes of age
Jul 23, 2018
Emily Tan

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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The creative imperative for disability tech
Jun 27, 2018
Emily Tan

The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

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What Lego has learnt from building a social network for kids
Nov 21, 2017
Emily Tan

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Nov 17, 2017
Emily Tan

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Women in power face sexual harassment online and in the media every day
Oct 24, 2017
Emily Tan

Women in power face sexual harassment online and in the media every day

Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.

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Marketing's jargon is undermining its credibility with finance teams
Oct 11, 2017
Emily Tan

Marketing's jargon is undermining its credibility with finance teams

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

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Is your brand's voice, male, female, human or mineral?
Sep 13, 2017
Emily Tan

Is your brand's voice, male, female, human or mineral?

The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.

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Snapchat isn't dying, but its stock is still overvalued
Aug 14, 2017
Emily Tan

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

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KFC: why making weird products seems to be a global brand strategy
Jul 17, 2017
Emily Tan

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

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Facebook's AR plans have the industry in a tizzy
Apr 24, 2017
Emily Tan

Facebook's AR plans have the industry in a tizzy

Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?

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AI: A creative's worst enemy or best friend?
Apr 18, 2017
Emily Tan

AI: A creative's worst enemy or best friend?

AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.

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Is Snap worth its valuation given its advertising proposition?
Mar 3, 2017
Emily Tan

Is Snap worth its valuation given its advertising proposition?

Despite strong ad revenue, Snapchat is seeing widening losses and slower user growth.

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Nokia 3310 and the people who love it
Mar 3, 2017
Emily Tan

Nokia 3310 and the people who love it

The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why?

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How VW overtook Toyota in sales despite emissions scandal
Feb 1, 2017
Emily Tan

How VW overtook Toyota in sales despite emissions scandal

While the emissions scandal essentially set VW sales back a year in 2015, its swift brand restructure and strength in China helped it overtake Toyota in 2016.

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Self-assured women make waves in Asia
Jan 24, 2017
Emily Tan

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Outlook 2017: Experts and leaders predict
Jan 3, 2017
Emily Tan

Outlook 2017: Experts and leaders predict

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?

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How to avoid being
Nov 21, 2016
Emily Tan

How to avoid being "the next Toyota"

As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.

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Building the ideal conditions for creativity to thrive in Asia
Sep 15, 2016
Emily Tan

Building the ideal conditions for creativity to thrive in Asia

COVER STORY: From long work hours to a lack of diversity, are Asian agencies inherently ‘uncreative’ places to work? What are the best agencies doing to fix this?

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Q&A: Why R/GA gave up on the traditional agency model
Sep 15, 2016
Emily Tan

Q&A: Why R/GA gave up on the traditional agency model

How does R/GA create the right conditions for creativity? Singapore MD Iestyn Keyes explains.

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