The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Think the KFC smartphone is weird? You haven't seen anything yet.
Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?
AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.
Despite strong ad revenue, Snapchat is seeing widening losses and slower user growth.
The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why?
While the emissions scandal essentially set VW sales back a year in 2015, its swift brand restructure and strength in China helped it overtake Toyota in 2016.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?
As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.
COVER STORY: From long work hours to a lack of diversity, are Asian agencies inherently ‘uncreative’ places to work? What are the best agencies doing to fix this?
How does R/GA create the right conditions for creativity? Singapore MD Iestyn Keyes explains.