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Ice Bucket memories: time for another challenge?
Jun 20, 2017
Dave McCaughan

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

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Reaching diverse consumer groups: Seniors
Jul 3, 2014
Dave McCaughan

Reaching diverse consumer groups: Seniors

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this first instalment, McCann's Dave McCaughan discusses the fastest-growing demographic in many markets.

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