Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.
PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.
The Dentsu Aegis Network agency continues its buying spree with Australia's Search Factory
MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.
HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.
A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital agency.
HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches for the global luxury brand Bulgari.
In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.
MELBOURNE - Clemenger BBDO Melbourne has appointed Ben Kidney, formerly the head of digital at Ogilvy & Mather, as director of digital for the Australia market.
HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.
ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.
HONG KONG – Flight search site Skyscanner says it is constantly using data to improve its user experience, product and content, with marketing staff also expected to be data scientists and product managers.
CHINA - In this video Kevin Ti, group account director at Razorfish Shanghai shares his observations on how WeChat has infiltrated Chinese culture and offers his advice to brands on the outside looking in.
ASIA-PACIFIC – MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients, including in Asia.
ON THE GROUND - KOREA: With one of the most highly developed mobile environments in the world and a young generation that is challenging traditional structures, South Korea is in a powerful creative transition period that is altering the way brands communicate.
HONG KONG - In January, Amir Kassaei, DDB's chief creative officer blew up the world of advertising with his comments about advertising award shows. We spoke to David Sable, Y&R's global CEO, about the same topic.
Brands seeking long-term edge are reviewing value propositions, and agencies are equipping themselves with design thinking to keep pace.
MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?