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Baby steps with programmatic in Hong Kong: Wyeth and Baby Kingdom
Jul 7, 2016
Adrian Peter Tse

Baby steps with programmatic in Hong Kong: Wyeth and Baby Kingdom

Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.

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PR360Asia in two minutes
Jun 16, 2016
Adrian Peter Tse

PR360Asia in two minutes

PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.

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iProspect makes fourth acquisition this year: Search Factory
Jun 14, 2016
Adrian Peter Tse

iProspect makes fourth acquisition this year: Search Factory

The Dentsu Aegis Network agency continues its buying spree with Australia's Search Factory

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MediaWorks: The journey in two minutes
Jun 10, 2016
Adrian Peter Tse

MediaWorks: The journey in two minutes

MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.

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Nest launches Metta platform for entrepreneurs, startups and brands
May 27, 2016
Adrian Peter Tse

Nest launches Metta platform for entrepreneurs, startups and brands

HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.

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From chef to digital creative leader: VML Australia's Aden Hepburn
May 24, 2016
Adrian Peter Tse

From chef to digital creative leader: VML Australia's Aden Hepburn

A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital agency.

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'Passion and commitment makes phenomenal work’: MediaWorksXI
May 23, 2016
Adrian Peter Tse

'Passion and commitment makes phenomenal work’: MediaWorksXI

HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches for the global luxury brand Bulgari.

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Insurance accelerators: Not just brand practice
May 17, 2016
Adrian Peter Tse

Insurance accelerators: Not just brand practice

In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.

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Clemenger BBDO Melbourne appoints director of digital
May 9, 2016
Adrian Peter Tse

Clemenger BBDO Melbourne appoints director of digital

MELBOURNE - Clemenger BBDO Melbourne has appointed Ben Kidney, formerly the head of digital at Ogilvy & Mather, as director of digital for the Australia market.

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Watch: Creative directors explain KFC's edible nail polish
May 5, 2016
Adrian Peter Tse

Watch: Creative directors explain KFC's edible nail polish

HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.

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How Indonesia is finding its creative voice
May 5, 2016
Adrian Peter Tse

How Indonesia is finding its creative voice

ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.

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Watch: Are marketers ready for machine learning?
Apr 27, 2016
Adrian Peter Tse

Watch: Are marketers ready for machine learning?

ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.

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Beijing Dentsu appoints Akimasa Baba as CEO
Apr 22, 2016
Adrian Peter Tse

Beijing Dentsu appoints Akimasa Baba as CEO

BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.

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How Skyscanner uses data to craft UX, content and feedback
Apr 21, 2016
Adrian Peter Tse

How Skyscanner uses data to craft UX, content and feedback

HONG KONG – Flight search site Skyscanner says it is constantly using data to improve its user experience, product and content, with marketing staff also expected to be data scientists and product managers.

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Watch: How WeChat has infiltrated life in China
Apr 11, 2016
Adrian Peter Tse

Watch: How WeChat has infiltrated life in China

CHINA - In this video Kevin Ti, group account director at Razorfish Shanghai shares his observations on how WeChat has infiltrated Chinese culture and offers his advice to brands on the outside looking in.

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MEC Asia launches content division Wavemaker
Apr 8, 2016
Adrian Peter Tse

MEC Asia launches content division Wavemaker

ASIA-PACIFIC – MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients, including in Asia.

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Two things to learn from creative and cultural trends in South Korea
Mar 31, 2016
Adrian Peter Tse

Two things to learn from creative and cultural trends in South Korea

ON THE GROUND - KOREA: With one of the most highly developed mobile environments in the world and a young generation that is challenging traditional structures, South Korea is in a powerful creative transition period that is altering the way brands communicate.

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Watch: What would the ad industry be like without award shows?
Mar 22, 2016
Adrian Peter Tse

Watch: What would the ad industry be like without award shows?

HONG KONG - In January, Amir Kassaei, DDB's chief creative officer blew up the world of advertising with his comments about advertising award shows. We spoke to David Sable, Y&R's global CEO, about the same topic.

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Nurun, VML, Accenture, PwC on adapting for design thinking
Mar 18, 2016
Adrian Peter Tse

Nurun, VML, Accenture, PwC on adapting for design thinking

Brands seeking long-term edge are reviewing value propositions, and agencies are equipping themselves with design thinking to keep pace.

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Ad fraud exists, so what do you do?
Mar 18, 2016
Adrian Peter Tse

Ad fraud exists, so what do you do?

MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?

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