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What China's changing design aesthetic tells us
May 23, 2019
René Chen, Nina Kong

What China's changing design aesthetic tells us

After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.

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Dentsu Aegis’ next chapter involves much more Dentsu
May 22, 2019
Robert Sawatzky

Dentsu Aegis’ next chapter involves much more Dentsu

EXCLUSIVE: DAN’s new APAC chairman Takaki Hibino outlines his vision to bring Dentsu Aegis closer to Dentsu Inc., and explains why no one should fear it.

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BAT companies prove the case for customer-centrism
May 22, 2019
Felix Koch

BAT companies prove the case for customer-centrism

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

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Come on brands, throw your weight around
May 21, 2019
Matthew Miller

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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Efficiency versus effectiveness: a media agency view
May 21, 2019
Malcolm Devoy

Efficiency versus effectiveness: a media agency view

Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.

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In praise of the taxi meeting
May 21, 2019
Charles Wigley

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

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Can better stock pictures eliminate stereotypes?
May 21, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Connecting the dots in the TV ecosystem
May 20, 2019
Sukesh Singh

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.

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How to make your brand matter in the new retail paradigm
May 17, 2019
Rune Sølvsteen

How to make your brand matter in the new retail paradigm

The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.

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How blockchain is helping Asian advertisers (or not)
May 16, 2019
David Blecken

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

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Industry welcomes online tracking crackdown, despite short-term pain
May 14, 2019
Jessica Goodfellow

Industry welcomes online tracking crackdown, despite short-term pain

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

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Innership for leadership
May 13, 2019
Frederique Covington Corbett

Innership for leadership

After Mother's Day reflection, Visa's top Asia-Pacific marketer shares a personal opinion on the challenge of 'opening up' to become a better leader.

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Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
May 8, 2019
Jenny Chan 陳詠欣

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

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Let's make potato trading great again!
May 8, 2019
Kabeer Chaudhary

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

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Do you relate? The psychology of social sharing
May 7, 2019
Amy Snelling

Do you relate? The psychology of social sharing

Understanding the science behind what compels people to share can lead to new ways of thinking about content.

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Time to bring back the matching luggage?
May 7, 2019
Angeline Lodhia

Time to bring back the matching luggage?

To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.

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Indian adland's #MeToo is not over:
May 6, 2019
Olivia Parker

Indian adland's #MeToo is not over: "Anger makes things happen—and women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
May 6, 2019
Yiling Pan

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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Procurement and agencies: Sometimes you drive me crazy, but I still love you
May 6, 2019
Greg Paull

Procurement and agencies: Sometimes you drive me crazy, but I still love you

R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.

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Martin Sorrell: S4 Capital 'just listens' to need for speed
May 6, 2019
Omar Oakes

Martin Sorrell: S4 Capital 'just listens' to need for speed

Ex-WPP boss' fledging venture grew by more than a third in first quarter of 2019.

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