Campaign India's Prasad Sangameshwaran interviewed with DDB Worldwide's global President and CEO, Wendy Ludlow Clark, a discussion that was beamed live on Facebook. Here's the entire conversation, without any edits or cuts:
Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what brought him back to advertising, and W+K, after spending a decade with Apple.
No 'material change' in the threat from consultants such as Accenture.
An agency employee and Cannes judge makes the case for fewer agency people and more venture capitalists and engineers on creative judging panels.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
Both brands continue to resonate strongest with consumers for reasons of pride and product.
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.