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Wendy Clark, DDB Worldwide:
Aug 21, 2019
Prasad Sangameshwaran

Wendy Clark, DDB Worldwide: "I know what it feels like to be passed over for an opportunity."

Campaign India's Prasad Sangameshwaran interviewed with DDB Worldwide's global President and CEO, Wendy Ludlow Clark, a discussion that was beamed live on Facebook. Here's the entire conversation, without any edits or cuts:

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How ads are used as weapons in Hong Kong protests
Aug 21, 2019
Olivia Parker

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Why advertisers can't afford to screw up 5G
Aug 21, 2019
Katharine Hansford

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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You don’t always need to pay to play
Aug 21, 2019
Emma Davey

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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Brands must remain silent about Hong Kong: PR chief
Aug 20, 2019
Surekha Ragavan

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

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In communist Laos PDR, consumers and advertisers find liberation online
Aug 20, 2019
Jessica Goodfellow

In communist Laos PDR, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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How APAC netizens and media are reacting to the Hong Kong protests
Aug 19, 2019
Surekha Ragavan

How APAC netizens and media are reacting to the Hong Kong protests

An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.

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Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
Aug 19, 2019
Ruonan Zheng

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

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Third-party data and cookies: Confusion explained
Aug 19, 2019
Fred Marthoz

Third-party data and cookies: Confusion explained

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 16, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
Aug 16, 2019
Clare Kane

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

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Creative women, please step forward
Aug 16, 2019
Pimwadee Lai

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).

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Geography lessons: Brands keep failing an easy China test
Aug 15, 2019
Jingjing Ma

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

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No more snooze button for influencer marketing
Aug 15, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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Leaving the dream Apple job for W+K Delhi: Dean Wei
Aug 14, 2019
Raahil Chopra

Leaving the dream Apple job for W+K Delhi: Dean Wei

On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what brought him back to advertising, and W+K, after spending a decade with Apple.

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WPP sees 'slightly subdued' new business outlook for big pitches
Aug 13, 2019
Gideon Spanier

WPP sees 'slightly subdued' new business outlook for big pitches

No 'material change' in the threat from consultants such as Accenture.

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Why awards shows need to rethink their juries
Aug 13, 2019
David Blecken

Why awards shows need to rethink their juries

An agency employee and Cannes judge makes the case for fewer agency people and more venture capitalists and engineers on creative judging panels.

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Malaysia’s Top 100 Brands: Global brands dominate
Aug 11, 2019
Faaez Samadi

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

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AirAsia & Maybank streets ahead of rival Malaysian brands
Aug 11, 2019
Faaez Samadi

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

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Malaysia’s lack of local love turning a corner
Aug 11, 2019
Faaez Samadi

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

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