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New Business League: October 2014 rankings
Dec 23, 2014
Staff Reporters

New Business League: October 2014 rankings

ASIA-PACIFIC - Ogilvy and Carat come out on top, while Y&R and Zenith claim the biggest account wins.

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The year in review: Our top-5 lists for 2014
Dec 19, 2014
Staff Reporters

The year in review: Our top-5 lists for 2014

Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.

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KDDI unites long-distance lovers for Christmas
Dec 19, 2014
David Blecken

KDDI unites long-distance lovers for Christmas

TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

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A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
Dec 19, 2014
Jenny Chan 陳詠欣

A velvet barber chair, a half-done haircut and a deranged Shanghai adventure

SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.

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Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl
Dec 19, 2014
Ad Nut

Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl

Ad Nut hauls its adorable bushy tail all over the internet to bring you ads that are notably good, notably odd, or both. This week: Some lucky dogs enjoying a Christmas feast, Hyundai's weird robotic baby, the most confusing year-in-review video, Hootsuite's heartwarming owl and much more.

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Johnnie Walker hires Anomaly to global creative account
Dec 19, 2014
James Swift

Johnnie Walker hires Anomaly to global creative account

The announcement ends a 15-year relationship with Bartle Bogle Hegarty.

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How to market to Hong Kong’s 'maturing' Generation-Y
Dec 18, 2014
Adrian Peter Tse

How to market to Hong Kong’s 'maturing' Generation-Y

HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.

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R3 expands into the US
Dec 18, 2014
Emily Tan

R3 expands into the US

HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.

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Four in 10 marketers will look for a new job next year: Font
Dec 17, 2014
Emily Tan

Four in 10 marketers will look for a new job next year: Font

ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.

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Serviceplan ends Leo Burnett's five-year grip on BMW China
Dec 17, 2014
Jenny Chan 陳詠欣

Serviceplan ends Leo Burnett's five-year grip on BMW China

BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.

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Best of 2014: Top 5 perplexing ads
Dec 17, 2014
Staff Reporters

Best of 2014: Top 5 perplexing ads

Our annual year-in-review series continues with the year's top 5 most perplexing ads.

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Video highlights: 2014 Agency/Network of the Year Awards
Dec 16, 2014
Staff Reporters

Video highlights: 2014 Agency/Network of the Year Awards

Video highlights from the 2014 Agency of the Year and Agency Network of the Year Awards gala dinner, which took place at the Ritz-Carlton Millenia in Singapore on 10 December 2014.

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Video highlights: South Asia 2014 Agency of the Year Awards
Dec 16, 2014
Staff Reporters

Video highlights: South Asia 2014 Agency of the Year Awards

Video highlights from the 2014 Agency of the Year Awards gala dinner for South Asia, which took place at the ITC Grand Central in Mumbai on 9 December 2014.

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Alibaba and Baidu’s mounting claim on global ad spend
Dec 16, 2014
Jason Wincuinas

Alibaba and Baidu’s mounting claim on global ad spend

It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.

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Mobile-phone company in Vietnam urges users to put down the phone
Dec 16, 2014
Matthew Miller

Mobile-phone company in Vietnam urges users to put down the phone

VIETNAM - A smartphone maker discourages its target buyers from using its product—for very good reasons—in a new campaign for Oppo by BBDO Vietnam.

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Ogilvy & Mather names Ben Richards global strategy chief
Dec 16, 2014
Matthew Rothenberg

Ogilvy & Mather names Ben Richards global strategy chief

NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.

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Best of 2014: Top 5 campaigns
Dec 16, 2014
Staff Reporters

Best of 2014: Top 5 campaigns

Our annual year-in-review series continues with the year's top 5 campaigns.

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Engagement Meter: The top campaigns running in APAC
Dec 15, 2014
Ranjani Raghupathi

Engagement Meter: The top campaigns running in APAC

Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.

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McDonald's hijacks HKTV drama in industry-first spot
Dec 15, 2014
Jenny Chan 陳詠欣

McDonald's hijacks HKTV drama in industry-first spot

HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.

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Best of 2014: Chatter and lookalikes
Dec 15, 2014
Staff Reporters

Best of 2014: Chatter and lookalikes

Our annual year-in-review series continues with the year's top bits of industry chatter, plus our annual selection of industry people who may have been 'separated at birth' from someone a bit more famous.