ASIA-PACIFIC - Ogilvy and Carat come out on top, while Y&R and Zenith claim the biggest account wins.
Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.
TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.
SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.
Ad Nut hauls its adorable bushy tail all over the internet to bring you ads that are notably good, notably odd, or both. This week: Some lucky dogs enjoying a Christmas feast, Hyundai's weird robotic baby, the most confusing year-in-review video, Hootsuite's heartwarming owl and much more.
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.
ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.
BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.
Our annual year-in-review series continues with the year's top 5 most perplexing ads.
Video highlights from the 2014 Agency of the Year and Agency Network of the Year Awards gala dinner, which took place at the Ritz-Carlton Millenia in Singapore on 10 December 2014.
Video highlights from the 2014 Agency of the Year Awards gala dinner for South Asia, which took place at the ITC Grand Central in Mumbai on 9 December 2014.
It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.
VIETNAM - A smartphone maker discourages its target buyers from using its product—for very good reasons—in a new campaign for Oppo by BBDO Vietnam.
NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.
Our annual year-in-review series continues with the year's top 5 campaigns.
Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.
HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.
Our annual year-in-review series continues with the year's top bits of industry chatter, plus our annual selection of industry people who may have been 'separated at birth' from someone a bit more famous.