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Max headroom: SEA's growth potential in ads, streaming, ecommerce and more
Oct 4, 2019
Jessica Goodfellow

Max headroom: SEA's growth potential in ads, streaming, ecommerce and more

Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.

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Grab adds experiences to its offering
Oct 4, 2019
Jessica Goodfellow

Grab adds experiences to its offering

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

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AnalogFolk appoints global CEO
Oct 4, 2019
Omar Oakes

AnalogFolk appoints global CEO

The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.

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Hair 101: Pantene targets Chinese university students
Oct 4, 2019
Ad Nut

Hair 101: Pantene targets Chinese university students

THE WORK: 'Freshman fresh look' for Pantene by Grey Group Hong Kong.

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Instagram introduces messaging app for 'Close Friends'
Oct 4, 2019
Staff Reporters

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

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What we'd eliminate from our jobs if we could: Industry pros confess
Oct 3, 2019
Staff Reporters

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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40 Under 40 2019: Nominations are now open
Oct 3, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Grey Group Hong Kong appoints CEO
Oct 3, 2019
Staff Reporters

Grey Group Hong Kong appoints CEO

New leader sees opportunity to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.

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Iflix introduces open bidding
Oct 2, 2019
Jessica Goodfellow

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

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What is digital placemaking?
Oct 2, 2019
Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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App uses tactile feedback to teach breast self-exam techniques
Oct 2, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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Will a new CEO change McCann's fortunes in Japan?
Oct 2, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Manulife deploys TV favourites in Hong Kong
Oct 2, 2019
Ad Nut

Manulife deploys TV favourites in Hong Kong

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

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Hooq forms OTT and gaming advertising alliance
Oct 2, 2019
Jessica Goodfellow

Hooq forms OTT and gaming advertising alliance

The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.

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Playstation airdrops game characters in global spot for on-demand service
Oct 2, 2019
Ad Nut

Playstation airdrops game characters in global spot for on-demand service

THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.

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Geometry's Jon Hamm steps down as global creative chief
Oct 2, 2019
Lindsay Stein

Geometry's Jon Hamm steps down as global creative chief

The WPP shop plans to announce new creative leadership soon.

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Instagram adds alerts to ecommerce trial
Oct 2, 2019
Daniel Farey-Jones

Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

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Grey's Per Pedersen steps down as global creative council chair
Oct 1, 2019
Lindsay Stein

Grey's Per Pedersen steps down as global creative council chair

John Patroulis, Grey Worldwide chief creative officer, will now lead the council.

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Keeping pace with... R/GA's Tuomas Peltoniemi
Oct 1, 2019
Jessica Goodfellow

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

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Zombies just wanna have fun
Oct 1, 2019
Ad Nut

Zombies just wanna have fun

THE WORK: 'Best day ever' for Lemon & Paeroa by DDB New Zealand (directed by Damien Shatford of Sweetshop).

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