Articles: 16 Results Filter results»
Order By: Latest
Premium
Novartis opens pitch for global brand launch
Nov 23, 2012
Sara Kimberley

Novartis opens pitch for global brand launch

Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.

Premium
British Airways appoints OgilvyOne to global digital account
Mar 20, 2012
Sara Kimberley

British Airways appoints OgilvyOne to global digital account

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

Premium
Tiger Beer kicks off global advertising review
Feb 23, 2012
Sara Kimberley

Tiger Beer kicks off global advertising review

GLOBAL - Asia Pacific Breweries is reviewing its global advertising arrangements for its Tiger Beer brand.

Premium
M&C Saatchi lands $158 million global Etihad ad account
Feb 17, 2012
Sara Kimberley

M&C Saatchi lands $158 million global Etihad ad account

Etihad Airways, the international airline based in Abu Dhabi, has appointed M&C Saatchi Worldwide to handle its $158 million (£100 million) global advertising account.

Premium
BBH lands global Sol creative business
Jun 10, 2011
Sara Kimberley

BBH lands global Sol creative business

GLOBAL - Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.

Premium
American Express kicks-off search for direct agency
Mar 4, 2011
Sara Kimberley

American Express kicks-off search for direct agency

GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

Premium
Publicis targets small businesses with new offering
Feb 22, 2011
Sara Kimberley

Publicis targets small businesses with new offering

GLOBAL - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.

Premium
Reckitt Benckiser hands Durex, Scholl to Euro RSCG
Nov 17, 2010
Sara Kimberley

Reckitt Benckiser hands Durex, Scholl to Euro RSCG

GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.

Premium
Draft FCB lands US$700m Nivea ad business
Nov 12, 2010
Sara Kimberley

Draft FCB lands US$700m Nivea ad business

GLOBAL - Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draft FCB as the global lead agency on its estimated US$700 million ad account.

Premium
Y&R replaces Costa with Prieto as EMEA president
Oct 26, 2010
Sara Kimberley

Y&R replaces Costa with Prieto as EMEA president

GLOBAL - Young & Rubicam (Y&R) has promoted Jaime Prieto to president of its EMEA region, replacing Massimo Costa who stepped down in May.

Premium
Dentsu pulls US$600m bid for AKQA
Oct 20, 2010
Sara Kimberley

Dentsu pulls US$600m bid for AKQA

GLOBAL - Dentsu USA has ditched its audacious US$600 million bid for digital specialist AKQA, sources at the network have confirmed.

Premium
Leo Burnett lands US$79m global business for P&G's Flash
Oct 18, 2010
Sara Kimberley

Leo Burnett lands US$79m global business for P&G's Flash

GLOBAL - Procter & Gamble has appointed its roster network Leo Burnett to handle the estimated US$79 million (£50 million) global advertising account for its Flash cleaning brand.

Premium
Agencies line up for global Motorola pitch
Sep 10, 2010
Sara Kimberley

Agencies line up for global Motorola pitch

GLOBAL - Motorola is reviewing its global creative agency arrangements for its mobile phone division.

Premium
Saatchis unite for agency's 40th anniversary despite rivalry
Sep 7, 2010
Sara Kimberley

Saatchis unite for agency's 40th anniversary despite rivalry

GLOBAL - M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary in the UK on Thursday despite years as bitter rivals.

Premium
Emirates appoints StrawberryFrog to global ad account
Jul 27, 2010
Sara Kimberley

Emirates appoints StrawberryFrog to global ad account

GLOBAL - Airline Emirates has appointed independent agency StrawberryFrog Amsterdam to handle its US$300 million global advertising account.

Premium
Michelin kicks off first global ad campaign
Oct 11, 2009
Sara Kimberley

Michelin kicks off first global ad campaign

GLOBAL - Michelin Tyres is to launch its first global ad campaign in a bid to retain its position as market leader.

Filter results

Date

Article Type

Site Category

Author