To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.
JAKARTA - Japanese automotive brand Subaru has called an integrated creative pitch for its SUV, the Subaru XV, in Indonesia.
In 2014, Singapore’s employers must adapt to a new advertising rule, the “Fair consideration framework,” which starts in August. Savvy firms will use employer branding to help ease into the new legal landscape and grab the best talent.
MANILA - Typhoon Yolanda represents an opportunity for brands to engage with people and contribute to society. More to the point, 96 per cent of the population expects nothing less, according to a McCann Worldgroup report.
MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.
SINGAPORE - Singapore-based independent branding agency Bonsey Design has partnered with Sydney’s The Jaden Group to launch a new digital tieup Bonsey Jaden.
NEW ZEALAND – The New Zealand Transport Agency has launched an impactful TVC, entitled ‘Mistakes’, to remind drivers to slow down when they drive.
KUALA LUMPUR - Cheil Worldwide opened an office in Kuala Lumpur on 23 December.
SINGAPORE - Publicis Worldwide has named Lou De La Pena as CEO of Publicis Singapore, effective 17 February.
Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.
MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.
SINGAPORE - Havas Worldwide has named Dan Gibson, currently managing director of Host Singapore, to also lead Havas Worldwide Singapore as group managing director.
CAMBODIA - FMCG company Unilever has realigned some creative accounts in IndoChina and has reappointed Riverorchid Media as its media agency of record in Cambodia.
SINGAPORE - Mondelez International has selected Singapore-based Being Worldwide, a TBWA Group agency, to handle the strategy and creative development for two biscuit brands in Southeast Asia.
SINGAPORE - DDB Group Singapore once again secured the advertising agency of the year honor at this year’s Singapore Advertising Hall of Fame Awards, which took place Friday.
SINGAPORE - Sentosa Development Corporation has selected Grey Group Singapore to handle its integrated branding and communications.
HO CHI MINH CITY - Beverage brand Kirin's new campaign for its Rising drink evokes the rising sun to hint at unlimited possibilities and appeal to Vietnamese youth.
SINGAPORE - Johnnie Walker has launched a 90-second film in which glass tumblers form themselves into the shape of a Formula 1 car—and inevitably crash—as part of the brand's global responsible-drinking initiative, “Join The Pact”.
HONG KONG - Mother’s Choice, an organisation that offers adoption services in addition to help for teenage mothers coping with crisis pregnancies, has launched a month-long multimedia campaign in connection with Adoption Awareness Month.