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CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
Jan 23, 2014
Racheal Lee

CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

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Creative agencies vie for Indomie and Pop Mie noodles
Jan 22, 2014
Racheal Lee

Creative agencies vie for Indomie and Pop Mie noodles

JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.

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Subaru calls creative pitch in Indonesia
Jan 20, 2014
Racheal Lee

Subaru calls creative pitch in Indonesia

JAKARTA - Japanese automotive brand Subaru has called an integrated creative pitch for its SUV, the Subaru XV, in Indonesia.

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Under Singapore's 'fair consideration' rule, employer branding gains importance
Jan 19, 2014
Racheal Lee

Under Singapore's 'fair consideration' rule, employer branding gains importance

In 2014, Singapore’s employers must adapt to a new advertising rule, the “Fair consideration framework,” which starts in August. Savvy firms will use employer branding to help ease into the new legal landscape and grab the best talent.

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Filipinos expect brands to bring positive change after Yolanda
Jan 16, 2014
Racheal Lee

Filipinos expect brands to bring positive change after Yolanda

MANILA - Typhoon Yolanda represents an opportunity for brands to engage with people and contribute to society. More to the point, 96 per cent of the population expects nothing less, according to a McCann Worldgroup report.

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McDonald’s adjusts tone in campaign for post-Yolanda Philippines
Jan 15, 2014
Racheal Lee

McDonald’s adjusts tone in campaign for post-Yolanda Philippines

MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.

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Bonsey Design, The Jaden Group form digital agency in Singapore
Jan 14, 2014
Racheal Lee

Bonsey Design, The Jaden Group form digital agency in Singapore

SINGAPORE - Singapore-based independent branding agency Bonsey Design has partnered with Sydney’s The Jaden Group to launch a new digital tieup Bonsey Jaden.

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NZ Transport Agency stops time to deliver safety message
Jan 8, 2014
Racheal Lee

NZ Transport Agency stops time to deliver safety message

NEW ZEALAND – The New Zealand Transport Agency has launched an impactful TVC, entitled ‘Mistakes’, to remind drivers to slow down when they drive.

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Cheil Worldwide opens in Malaysia, plans further expansion
Jan 5, 2014
Racheal Lee

Cheil Worldwide opens in Malaysia, plans further expansion

KUALA LUMPUR - Cheil Worldwide opened an office in Kuala Lumpur on 23 December.

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Publicis Worldwide names Singapore CEO
Dec 15, 2013
Racheal Lee

Publicis Worldwide names Singapore CEO

SINGAPORE - Publicis Worldwide has named Lou De La Pena as CEO of Publicis Singapore, effective 17 February.

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CASE STUDY: How Ikea tested the durability of its kitchens
Dec 13, 2013
Racheal Lee

CASE STUDY: How Ikea tested the durability of its kitchens

Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.

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Closer look: Pantene's Philippines campaign to empower women
Dec 12, 2013
Racheal Lee

Closer look: Pantene's Philippines campaign to empower women

MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.

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Havas Worldwide Singapore appoints Dan Gibson as group MD
Dec 9, 2013
Racheal Lee

Havas Worldwide Singapore appoints Dan Gibson as group MD

SINGAPORE - Havas Worldwide has named Dan Gibson, currently managing director of Host Singapore, to also lead Havas Worldwide Singapore as group managing director.

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Unilever shifts creative assignments in Cambodia, reappoints Riverorchid as media AOR
Dec 4, 2013
Racheal Lee

Unilever shifts creative assignments in Cambodia, reappoints Riverorchid as media AOR

CAMBODIA - FMCG company Unilever has realigned some creative accounts in IndoChina and has reappointed Riverorchid Media as its media agency of record in Cambodia.

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Being Worldwide wins remit for two Mondelez biscuit brands
Dec 3, 2013
Racheal Lee

Being Worldwide wins remit for two Mondelez biscuit brands

SINGAPORE - Mondelez International has selected Singapore-based Being Worldwide, a TBWA Group agency, to handle the strategy and creative development for two biscuit brands in Southeast Asia.

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DDB wins big at Singapore Hall of Fame Awards
Dec 1, 2013
Racheal Lee

DDB wins big at Singapore Hall of Fame Awards

SINGAPORE - DDB Group Singapore once again secured the advertising agency of the year honor at this year’s Singapore Advertising Hall of Fame Awards, which took place Friday.

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Sentosa Development Corporation names creative agency
Nov 26, 2013
Racheal Lee

Sentosa Development Corporation names creative agency

SINGAPORE - Sentosa Development Corporation has selected Grey Group Singapore to handle its integrated branding and communications.

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Kirin launches campaign for 'energy cola' in Vietnam
Nov 26, 2013
Racheal Lee

Kirin launches campaign for 'energy cola' in Vietnam

HO CHI MINH CITY - Beverage brand Kirin's new campaign for its Rising drink evokes the rising sun to hint at unlimited possibilities and appeal to Vietnamese youth.

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Johnnie Walker shatters glass car for drunk-driving message
Nov 25, 2013
Racheal Lee

Johnnie Walker shatters glass car for drunk-driving message

SINGAPORE - Johnnie Walker has launched a 90-second film in which glass tumblers form themselves into the shape of a Formula 1 car—and inevitably crash—as part of the brand's global responsible-drinking initiative, “Join The Pact”.

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Mother’s Choice launches Adoption Awareness Month in Hong Kong
Nov 24, 2013
Racheal Lee

Mother’s Choice launches Adoption Awareness Month in Hong Kong

HONG KONG - Mother’s Choice, an organisation that offers adoption services in addition to help for teenage mothers coping with crisis pregnancies, has launched a month-long multimedia campaign in connection with Adoption Awareness Month.

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