R3 principal Greg Paull shares highlights from this year's ANA Agency Financial Conference.
Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.
WPP, Ogilvy and PHD led 2015 Asia Pacific new business in a year dominated by the 'Mediapalooza'.
Consultants and Chinese agriculture firms face off against holding companies in a year when Asia-Pacific M&A activity was more of a factor than ever before.
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.
C2 drew 5,000 delegates from 42 countries to Montreal for three days focused on creative commerce. Greg Paull of R3 filed this report.
The age-old issue of client conflict got a thorough and impassioned airing on the third day of the ANA Advertising Financial Management conference.
Delegates attending the ANA Advertising Financial Management Conference in Florida heard how leading brand Coca-Cola handles the sensitive issue of agency fees.
The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s biggest procurement and marketing leaders gathered with agencies and consultants for a three-day talkfest.
Agencies are great at positioning their clients. Themselves...not so much.
Four trends that defined marketing in China in 2013, as well as four that will drive the industry in 2014.