Articles: 179 Results Filter results»
Order By: Latest
Premium
The race to build AI tools
Jan 16, 2017
Gabey Goh

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

Premium
Bing-ing it back in Asia: Search engine touts ad offerings
Nov 24, 2016
Gabey Goh

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

Premium
Grasping the creative in programmatic
Nov 23, 2016
Gabey Goh

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

Premium
Tencent offers brands guided gateway to Chinese tourists
Nov 21, 2016
Gabey Goh

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

Premium
How Disney’s Finding Dory used mobile video to win over Indonesia
Nov 21, 2016
Gabey Goh

How Disney’s Finding Dory used mobile video to win over Indonesia

CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.

Premium
South Korea tops global viewable completion rates: TubeMogul
Nov 16, 2016
Gabey Goh

South Korea tops global viewable completion rates: TubeMogul

South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.

Premium
Dentsu Aegis Network signs on with AsiaMX
Nov 15, 2016
Gabey Goh

Dentsu Aegis Network signs on with AsiaMX

Partnership with global media network comes alongside slew of senior appointments.

Premium
Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Nov 9, 2016
Gabey Goh

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

Premium
U Mobile wins gold in Malaysian ‘Telcolympics’
Nov 7, 2016
Gabey Goh

U Mobile wins gold in Malaysian ‘Telcolympics’

A new campaign takes an indirect and humorous route in pitting the challenger telco brand against its heavyweight competitors.

Premium
Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
Nov 1, 2016
Gabey Goh

Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic

New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.

Premium
75 percent of internet use will be mobile in 2017: Zenith
Oct 31, 2016
Gabey Goh

75 percent of internet use will be mobile in 2017: Zenith

Mobile advertising will account for 60 percent of all internet advertising in 2018, according to Zenith.

Premium
Macau Tourism gets sticky with Singapore commuters
Oct 26, 2016
Gabey Goh

Macau Tourism gets sticky with Singapore commuters

Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.

Premium
Ogilvy promotes PR head to group MD in Singapore
Oct 26, 2016
Gabey Goh

Ogilvy promotes PR head to group MD in Singapore

Ee Rong Chong tapped to fill number two spot to help accelerate agency integration.

Premium
VML launches operations in Malaysia
Oct 25, 2016
Gabey Goh

VML launches operations in Malaysia

Agency launches fifth office in the Southeast Asia and India region in response to growing digital demand.

Premium
Tech Talk: Yahoo, Sizmek, Facebook, IAB, Twitter and more
Oct 21, 2016
Jenny Chan 陳詠欣, Gabey Goh

Tech Talk: Yahoo, Sizmek, Facebook, IAB, Twitter and more

A weekly roundup of tech news and announcements.

Premium
AirAsia OOH campaign puts commuters in Mauritius
Oct 21, 2016
Gabey Goh

AirAsia OOH campaign puts commuters in Mauritius

OOH campaign lets Singapore commuters picture themselves in an exotic location.

Premium
AsiaMX beefs up inventory with new TV partners
Oct 20, 2016
Gabey Goh

AsiaMX beefs up inventory with new TV partners

AsiaMX announces slate of new TV network partners, both international and regional, expanding its inventory to US$500 million in programmatic advertising assets.

Premium
How Athlete’s Foot used programmatic TV to boost sales
Oct 17, 2016
Gabey Goh

How Athlete’s Foot used programmatic TV to boost sales

CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.

Premium
CASE STUDY: Tiffany goes direct for programmatic performance in China
Oct 5, 2016
Gabey Goh

CASE STUDY: Tiffany goes direct for programmatic performance in China

The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.

Premium
Software the answer to ad industry woes: TubeMogul CEO
Oct 4, 2016
Gabey Goh

Software the answer to ad industry woes: TubeMogul CEO

Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.

Filter results

Date

Article Type

Site Category

Author