Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.
It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.
Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.
CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.
Partnership with global media network comes alongside slew of senior appointments.
Tyre brand awards M&C Saatchi branding and digital duties for the region.
A new campaign takes an indirect and humorous route in pitting the challenger telco brand against its heavyweight competitors.
New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.
Mobile advertising will account for 60 percent of all internet advertising in 2018, according to Zenith.
Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.
Ee Rong Chong tapped to fill number two spot to help accelerate agency integration.
Agency launches fifth office in the Southeast Asia and India region in response to growing digital demand.
A weekly roundup of tech news and announcements.
OOH campaign lets Singapore commuters picture themselves in an exotic location.
AsiaMX announces slate of new TV network partners, both international and regional, expanding its inventory to US$500 million in programmatic advertising assets.
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.