Articles: 38 Results Filter results»
Order By: Latest
Premium
Dec 19, 2011
Emily Tan

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

Premium
Google’s Neal Mohan on the future of display advertising
Dec 15, 2011
Emily Tan

Google’s Neal Mohan on the future of display advertising

Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.

Premium
Ogilvy is Campaign's Network of the Year for 2011
Dec 14, 2011
Emily Tan

Ogilvy is Campaign's Network of the Year for 2011

SINGAPORE – Ogilvy & Mather Asia-Pacific was named Network of the Year at the 2011 Campaign Asia-Pacific Agency of the Year Awards, held last night at the St Regis Hotel.

Premium
Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith
Dec 5, 2011
Emily Tan

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.

Premium
BA rolls out online and print campaign across Asia
Nov 18, 2011
Emily Tan

BA rolls out online and print campaign across Asia

HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore, Japan, India and Hong Kong.

Premium
Authenticity, heritage, and playfulness: EuroRSCG predicts ad trends for 2012
Nov 16, 2011
Emily Tan

Authenticity, heritage, and playfulness: EuroRSCG predicts ad trends for 2012

GLOBAL – Media agency network EuroRSCG Worldwide has released its annual analysis of trends for the coming year. Campaign has thumbed through the 160-page report to extract some of the more relevant thoughts for Asia-Pacific.

Premium
Yahoo to acquire ad targeter Interclick for $270 million
Nov 3, 2011
Emily Tan

Yahoo to acquire ad targeter Interclick for $270 million

NEW YORK - Yahoo has announced a definitive agreement to acquire Interclick for its data targeted solutions, optimisation and premium inventory supply. The transaction has an estimated total value of $270 million, and is expected to close early 2012.

Premium
Japanese more pessimistic; need for global outlook increases: JWT
Nov 2, 2011
Emily Tan

Japanese more pessimistic; need for global outlook increases: JWT

JAPAN - In the months following the 11 March disaster in Japan, its citizens have grown increasingly pessimistic about the nation's chances of recovery, have lost faith in the government, and blame Japanese corporations for a lack of global competitiveness, according to a study by JWT.

Premium
Economist taps into Asia’s luxury advertising market with Intelligent Life
Oct 6, 2011
Emily Tan

Economist taps into Asia’s luxury advertising market with Intelligent Life

HONG KONG - The Economist will be launching its culture and lifestyle title Intelligent Life on 29 October as a quarterly supplement in Hong Kong, Singapore, India and North America.

Premium
Ogilvy's Mark Blair moves to BlackRock
Oct 3, 2011
Emily Tan

Ogilvy's Mark Blair moves to BlackRock

GLOBAL - Ogilvy veteran Mark Blair has been appointed chief marketing officer of US multinational investement firm BlackRock. He starts work today and will be based out of New York.

Premium
Clemenger BBDO Melbourne wins Bonds and Tourism Victoria
Oct 3, 2011
Emily Tan

Clemenger BBDO Melbourne wins Bonds and Tourism Victoria

MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.

Premium
Publicis restructures Southeast Asia
Sep 22, 2011
Emily Tan

Publicis restructures Southeast Asia

SOUTHEAST ASIA - Publicis Worldwide has reorganised its Asia-Pacific offices to create a Southeast Asia business unit. It will be led by Dean Bramham, as regional chief executive officer for Publicis Southeast Asia.

Premium
Clear Channel and HTC bring 3D advertising to Singapore's bus stops
Sep 21, 2011
Emily Tan

Clear Channel and HTC bring 3D advertising to Singapore's bus stops

SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.

Premium
Malaysia Airlines and Air Asia make their mark at QPR
Sep 14, 2011
Daniel Farey-Jones, Emily Tan

Malaysia Airlines and Air Asia make their mark at QPR

GLOBAL - English Premier League football club Queens Park Rangers (QPR) on Monday wore shirts featuring new home game shirt sponsor Malaysia Airlines, marking the first outward sign of the commercial deal between the club and its new majority shareholder Tony Fernandes.

Premium
P&G awards Southeast Asia account to MediaCom
Sep 12, 2011
Emily Tan

P&G awards Southeast Asia account to MediaCom

SINGAPORE - FMCG giant Procter & Gamble (P&G) has awarded its media account across five Southeast Asian markets to GroupM's MediaCom. The markets awarded are Singapore, Malaysia, Indonesia, Vietnam and Thailand.

Premium
Whybin TBWA Tequila Australia claims a talent-based turnaround
Aug 15, 2011
Emily Tan

Whybin TBWA Tequila Australia claims a talent-based turnaround

AUSTRALIA - When Whybin TWBA Tequila Sydney lost its St George Bank account to Ogilvy & Mather in 2009, things were looking bleak. But the agency says some high-profile recruits and a restructure of the office’s senior management have helped turn things around.

Premium
Malaysia Airlines' pitch process delayed by AirAsia share-swap deal
Aug 10, 2011
Emily Tan, Racheal Lee

Malaysia Airlines' pitch process delayed by AirAsia share-swap deal

KUALA LUMPUR - Malaysia Airlines' master creative and brand identity pitch process, which was supposed to go forward last month, has been delayed due to the share-swap deal between Malaysia Airlines (MAS) and budget carrier AirAsia.

Premium
Paul Grubb departs Publicis Thailand
Aug 4, 2011
Emily Tan

Paul Grubb departs Publicis Thailand

BANGKOK - Paul Grubb has left his role as chief creative officer of Publicis Thailand after successfully restructuring the creative department.

Premium
Dean Bramham to expand role at Publicis Southeast Asia
Aug 4, 2011
Emily Tan

Dean Bramham to expand role at Publicis Southeast Asia

MALAYSIA - Dean Bramham, currently CEO of Publicis Malaysia and Indonesia, will be taking on an expanded role in Southeast Asia.

Premium
Nissan launches game-style website promoting “zero emissions”
Aug 3, 2011
Emily Tan

Nissan launches game-style website promoting “zero emissions”

YOKOHAMA - Nissan Motors has launched a promotional website, 'The Planet Zero', aimed at allowing visitors to “experience a virtual zero-emission society, in an understandable way”.

Filter results

Date

Article Type

Site Category

Author