AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.
Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.
SINGAPORE – Ogilvy & Mather Asia-Pacific was named Network of the Year at the 2011 Campaign Asia-Pacific Agency of the Year Awards, held last night at the St Regis Hotel.
ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.
HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore, Japan, India and Hong Kong.
GLOBAL – Media agency network EuroRSCG Worldwide has released its annual analysis of trends for the coming year. Campaign has thumbed through the 160-page report to extract some of the more relevant thoughts for Asia-Pacific.
NEW YORK - Yahoo has announced a definitive agreement to acquire Interclick for its data targeted solutions, optimisation and premium inventory supply. The transaction has an estimated total value of $270 million, and is expected to close early 2012.
JAPAN - In the months following the 11 March disaster in Japan, its citizens have grown increasingly pessimistic about the nation's chances of recovery, have lost faith in the government, and blame Japanese corporations for a lack of global competitiveness, according to a study by JWT.
HONG KONG - The Economist will be launching its culture and lifestyle title Intelligent Life on 29 October as a quarterly supplement in Hong Kong, Singapore, India and North America.
GLOBAL - Ogilvy veteran Mark Blair has been appointed chief marketing officer of US multinational investement firm BlackRock. He starts work today and will be based out of New York.
MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.
SOUTHEAST ASIA - Publicis Worldwide has reorganised its Asia-Pacific offices to create a Southeast Asia business unit. It will be led by Dean Bramham, as regional chief executive officer for Publicis Southeast Asia.
SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.
GLOBAL - English Premier League football club Queens Park Rangers (QPR) on Monday wore shirts featuring new home game shirt sponsor Malaysia Airlines, marking the first outward sign of the commercial deal between the club and its new majority shareholder Tony Fernandes.
SINGAPORE - FMCG giant Procter & Gamble (P&G) has awarded its media account across five Southeast Asian markets to GroupM's MediaCom. The markets awarded are Singapore, Malaysia, Indonesia, Vietnam and Thailand.
AUSTRALIA - When Whybin TWBA Tequila Sydney lost its St George Bank account to Ogilvy & Mather in 2009, things were looking bleak. But the agency says some high-profile recruits and a restructure of the office’s senior management have helped turn things around.
KUALA LUMPUR - Malaysia Airlines' master creative and brand identity pitch process, which was supposed to go forward last month, has been delayed due to the share-swap deal between Malaysia Airlines (MAS) and budget carrier AirAsia.
BANGKOK - Paul Grubb has left his role as chief creative officer of Publicis Thailand after successfully restructuring the creative department.
MALAYSIA - Dean Bramham, currently CEO of Publicis Malaysia and Indonesia, will be taking on an expanded role in Southeast Asia.
YOKOHAMA - Nissan Motors has launched a promotional website, 'The Planet Zero', aimed at allowing visitors to “experience a virtual zero-emission society, in an understandable way”.