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Love's labours lost: The folly of last-click attribution
Aug 30, 2015
Yuko Saito

Love's labours lost: The folly of last-click attribution

Multi-channel attribution is about making a play for meaningful customer relationships.

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Mobile marketers: Don’t just follow the devices, focus on the users
Jan 7, 2015
Yuko Saito

Mobile marketers: Don’t just follow the devices, focus on the users

To understand where you need to take your mobile marketing practices, writes Criteo's Yuko Saito, take a good look at your friendly neighbourhood barista,

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Credit where credit is due: Tips for using attribution models
Aug 18, 2014
Yuko Saito

Credit where credit is due: Tips for using attribution models

Three key lessons for managing the increasing complexity of multi-channel attribution.

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