Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.
In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.
The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.
A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.
The hour-long livestreaming session took place in Chengdu on November 16.
Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.
Company maintains that influential novelist received the wrong product, not a fake.
The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.
The post-95s generation is also less sensitive about price than previous generations, finds an Accenture study.
Report from Alibaba's Tmall and CBN Data Center also notes two demographics that are still largely unnoticed by most luxury brands.
The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.
Rivals provide real-money discounts and deals during 'cashless week'.
Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.
The brand is highly effective at inspiring Chinese youth to express the cultural values and philosophy they stand for, according to RTG Consulting.
Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.