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How Tiffany’s China strategy combats economic turbulence
Jul 15, 2019
Yiling Pan

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Is streetwear a tool of self expression in China?
May 27, 2019
Yiling Pan

Is streetwear a tool of self expression in China?

Born in Californian surf and skate culture, streetwear has become a form of self-expression and a subtle political statement in China.

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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
May 6, 2019
Yiling Pan

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia
Mar 7, 2019
Yiling Pan

Calvin Klein embraces diversity with first-ever Women’s Day campaign for Asia

Challenging gender norms in the Asian cultural system will not be easy. Calvin Klein’s latest regional campaign is a brave shot.

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China’s state media investigates fake followers of celebrities
Mar 4, 2019
Yiling Pan

China’s state media investigates fake followers of celebrities

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

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How brands are missing opportunities with wealthy Chinese
Jan 28, 2019
Yiling Pan, Haisong Li

How brands are missing opportunities with wealthy Chinese

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.

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Bulgari’s Chinese New Year campaign wasn’t kosher
Jan 14, 2019
Yiling Pan

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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In industry first, Dior Beauty debuts livestreaming sales on WeChat
Nov 26, 2018
Yiling Pan

In industry first, Dior Beauty debuts livestreaming sales on WeChat

The hour-long livestreaming session took place in Chengdu on November 16.

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Influencer marketing: What luxury brands in China need to know
Sep 10, 2018
Yiling Pan

Influencer marketing: What luxury brands in China need to know

Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.

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The case of the fake pillow: JD.com hit by counterfeit accusation
Mar 16, 2018
Yiling Pan

The case of the fake pillow: JD.com hit by counterfeit accusation

Company maintains that influential novelist received the wrong product, not a fake.

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WeChat opens its closed ecosystem for brands
Jan 15, 2018
Yiling Pan

WeChat opens its closed ecosystem for brands

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

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Are Chinese millennials bored of celebrity brand ambassadors?
Dec 18, 2017
Yiling Pan

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

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Katy Perry visa denial? A checklist for hiring celebrities in China
Nov 20, 2017
Yiling Pan, Haisong Li

Katy Perry visa denial? A checklist for hiring celebrities in China

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

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Weibo has more influence over China’s Gen-Z consumers than WeChat
Sep 4, 2017
Yiling Pan

Weibo has more influence over China’s Gen-Z consumers than WeChat

The post-95s generation is also less sensitive about price than previous generations, finds an Accenture study.

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How China’s wealthy online shoppers buy depends on where they live
Aug 23, 2017
Yiling Pan

How China’s wealthy online shoppers buy depends on where they live

Report from Alibaba's Tmall and CBN Data Center also notes two demographics that are still largely unnoticed by most luxury brands.

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Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese
Aug 4, 2017
Yiling Pan

Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese

The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.

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Alibaba and Tencent’s fight over Chinese cashless spenders escalates
Aug 3, 2017
Yiling Pan

Alibaba and Tencent’s fight over Chinese cashless spenders escalates

Rivals provide real-money discounts and deals during 'cashless week'.

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How Michael Kors buy will boost Jimmy Choo’s headway in China
Jul 27, 2017
Yiling Pan

How Michael Kors buy will boost Jimmy Choo’s headway in China

Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.

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Dior the most relevant luxury brand among gen-Z consumers in China
Jul 26, 2017
Yiling Pan

Dior the most relevant luxury brand among gen-Z consumers in China

The brand is highly effective at inspiring Chinese youth to express the cultural values and philosophy they stand for, according to RTG Consulting.

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A day in the shopping life of a young affluent Chinese man
Jul 21, 2017
Yiling Pan

A day in the shopping life of a young affluent Chinese man

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

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