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'Ngakalin': Indonesian resourcefulness will challenge big brands
Nov 9, 2016
Widad Jamil, Maya Madhusoodan, Yun Jing Koh

'Ngakalin': Indonesian resourcefulness will challenge big brands

Socially savvy, entrepreneurial and somewhat distrustful toward large brands, Indonesian consumers may prove tricky to woo.

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Go-Jek: By the people, for the people
Apr 13, 2016
Nigel Lim, Widad Jamil

Go-Jek: By the people, for the people

By giving people what they want in terms of not only service but also deeper cultural needs, motorcycle taxi service Go-Jek has become a big success in Indonesia.

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