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Looking to reach China’s lower-tiers? It’s in the palm of your hand
Sep 17, 2014
Herman Cheng, Vineet Arora

Looking to reach China’s lower-tiers? It’s in the palm of your hand

Marketers everywhere want to find the quickest, most cost-effective and least-convoluted route to the hearts and minds of lower-tier city consumers. But you might be holding it right now.

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